How Emily Claire Hughes Helps Female Founders Thrive in Marketing

Emily Claire Hughes is the freelance copywriter you want in your corner. With over seven years of experience writing for major brands, Emily decided to launch her own business two and a half years ago with a clear mission: to help female founders get their message out into the world. 

She noticed that while many women have brilliant ideas, they often struggle to find the time and resources to market themselves effectively. Luckily, Emily knew she could help change that.

To do this, she started an email marketing club, giving these women the tools and support they need to keep their marketing on point. Her goal? To make email marketing simple, impactful, and empowering.

Making time for what matters

Being a solo entrepreneur means wearing a lot of hats, but Emily has found a way to keep things organized with YouCanBookMe's professional services scheduling software. Whether she’s managing back-to-back meetings or carving out space for deep work, YouCanBookMe is her secret weapon for staying on track. 

“I use my YouCanBookMe calendar. I have a few different calendars set up or a few different booking pages, I should say, set up within YouCanBookMe,” she explains. The ability to create multiple calendars also lets her keep different types of appointments separate and streamlined.

This flexibility allows her to manage her time efficiently, from short networking calls to longer strategy sessions. “One thing I always try and do is have, like, short 20- to 30-minute calls with new people just to, you know, expand my network, see what they’re up to,” she says. 

With YouCanBookMe, Emily can easily set up these introductory chats, giving her the freedom to connect with new people and grow her business without the hassle of endless back-and-forth emails.

Emily also appreciates how YouCanBookMe adapts to her style of working. “I love that you could customize it. I love that it had personality. And I love that it was more fun than Calendly,” she shares.

The ability to change the color scheme and match the booking page to her brand gives Emily’s calendar a personal touch. It feels less like a scheduling tool and more like an extension of her brand. “The fact that you could change the color scheme is honestly just fun,” Emily adds.

Keeping it simple with great support

At her previous jobs, Emily noticed a distinct lack of scheduling support. “There was no booking calendar that we used; it was just Google Calendar,” she recalls. But once she switched to YouCanBookMe, her headaches went away..

Emily also appreciates the customer service she receives. “Anytime… God bless your customer support people,” she says. “I had really messed something up with one of my calendars… Within, like, a couple of hours, they were like, ‘Emily, you know, it looks like you ticked this box. Maybe you didn’t mean to tick this box.’”

Knowing that she’s not alone, even as a solopreneur, makes all the difference in keeping her business running smoothly.

The tools she can’t live without

Emily is all in on YouCanBookMe:

“I would recommend YouCanBookMe to any single business owner who needs to take calls. Like, I mean, full stop,” she says. For her, having a reliable booking calendar is non-negotiable. “Truthfully, honestly, if you’re starting a business, you have to have a booking calendar. Like full stop.”

A tech stack that works

Emily’s business thrives on a few essential tools that help her deliver high-quality work consistently. Along with YouCanBookMe, she frequently uses:

• Google Docs: Her go-to for drafting and collaborating on content.
• Flodesk: A favorite for creating visually stunning email newsletters.

Quick takeaways with Emily

Want to get a better sense of how Emily thinks and works? Here are a few rapid-fire insights into her approach to business and life:

• Throw out her phone or laptop? The phone – she’s got copy to write.
• Get a new customer or double sales with an existing one? Double the sales – relationships first.
• Speak at a huge conference or make a new sale? Speak at a conference – sharing knowledge is key.
• Work with a team of experts or passionate learners? Passionate learners – you can’t teach passion.
• Be known for product quality or customer service? Product quality – great work speaks for itself.

Wrapping up

Emily is proof that with the right tools and mindset, anything is possible—especially for female founders looking to grow their businesses. 

From email marketing strategies to personal touches on her scheduling pages, she shows how passion and the right resources, like YouCanBookMe, can make a world of difference. 

With Emily in your corner (and YouCanBookMe in hers,) marketing becomes less about stress and more about success.