Transforming Lives One Habit at a Time via Fitness Scheduling Software

“YouCanBookMe helps us turn those initial conversations into transformational journeys.” - Lindsey Pickowicz

Lindsey Pickowicz knows that good habits are the foundation for any lifestyle change. As the co-founder of The Fitness Project, she helps busy clients create fitness routines that fuel their personal and professional success.

But running a fast-paced coaching business comes with its own set of challenges—especially when it comes to managing her schedule.

With the help of YouCanBookMe’s sports and fitness scheduling software, Lindsey has simplified her scheduling, reclaimed her time, and scaled her business without sacrificing the personalized touch her clients love. 

From bodybuilding to business leadership

The Fitness Project began as an experiment. 

Lindsey and Brian, both bodybuilders and fitness enthusiasts, were hired by an entrepreneur in Dallas to live with his family for 30 days. Their mission? Train the family, cook their meals, and teach them how to make fitness part of their busy lives.

That experience revealed something powerful: busy leaders don’t need a fitness overhaul—they need small, achievable changes that fit into their hectic routines.

“We realized the fitness industry wasn’t designed for people with demanding schedules,” Lindsey explained. “It’s about teaching habits that work for their unique lifestyle.”

This insight became the foundation for The Fitness Project’s mission: to build fit and healthy leaders by focusing on practical, habit-driven strategies.

Building better habits for busy leaders

The Fitness Project doesn’t focus on radical transformations. Instead, Lindsey and Brian help clients develop sustainable habits, like:

• 10-minute walks to reduce stress
• Strength training routines tailored to individual needs
• Balanced schedules that fit into their busy lives

“Business leaders already carry so much on their plates,” Lindsey shared. “Our goal is to help them lead themselves first so they can show up with energy and confidence in every area of their lives.”

This approach struck a chord. Over the past five years, The Fitness Project evolved from a one-time experiment into a thriving virtual coaching program serving clients across 40 states.

The challenge: Managing a growing coaching business

As The Fitness Project grew, Lindsey faced new challenges:

• Booking consultations and coaching calls
• Coordinating across time zones
• Maintaining a personalized, professional client experience

“As we grew, our biggest challenge became maintaining a high-touch experience while managing the logistics of scheduling,” Lindsey explained.

For small business owners and fitness coaches, finding the right tools can make all the difference. That’s why Lindsey turned to YouCanBookMe’s sports and fitness scheduling software.

The solution: Scheduling software that adapts to her needs

Lindsey found everything she needed in YouCanBookMe. This sports and fitness scheduling software eliminates the chaos of manual bookings and creates a seamless, branded experience for her clients.

Here’s how YouCanBookMe helps The Fitness Project run smoothly:

The results: Sports and fitness scheduling software that fits their needs

With YouCanBookMe, Lindsey didn’t just fix her scheduling headaches—she gained the freedom to focus on growing her business and empowering her clients.

Why Lindsey loves YouCanBookMe

1. It’s easy to use. Lindsey describes YouCanBookMe as “effortless,” saving her hours of admin time each week.
2. It scales with her business. From one client to hundreds, YouCanBookMe grows alongside The Fitness Project.
3. It integrates seamlessly. Tools like Kartra and Asana work perfectly with YouCanBookMe, keeping workflows connected.

“From that first call booked through YouCanBookMe, I want clients to feel supported. YouCanBookMe helps us turn those initial conversations into transformational journeys,” Lindsey shared.

When fitness meets flawless scheduling, everyone wins

Lindsey’s journey with The Fitness Project is a testament to what’s possible when you focus on your goals and arm yourself with the right tools. Over five years, she’s grown her business from a bold experiment into a thriving coaching program that empowers leaders across the United States. 

Lindsey’s clients don’t just achieve personal health milestones—they inspire their families, colleagues, and communities to do the same. By streamlining her operations with YouCanBookMe, Lindsey has been able to scale her impact without sacrificing the high-touch experience her clients value.

Are you ready to transform your business?

If you’re a fitness coach, entrepreneur, or small business owner, scheduling doesn’t have to be a headache. YouCanBookMe makes it easy to:

• Save hours every week with automated scheduling, reminders, and confirmations.
• Create a professional, branded experience that delights your clients from the first booking.
• Scale your business effortlessly with tools that grow alongside you.

Don’t let scheduling slow you down. Start your journey toward a streamlined, stress-free business today.

👉 Sign up for free today and see how easy it can be to wow your clients with YouCanBookMe.