Our closing rate on YouCanBookMe is much higher than a phone call or any other channel."- Tracy Dahlin, Founder of Iron River Construction
For over 25 years, Iron River Construction has been helping homeowners in Chaska and the Minneapolis West Metro area protect and improve what matters most—their homes. Founded by Tracy Dahlin in 2000, the full-service roofing, siding, and remodeling contractor has built its reputation on craftsmanship, consistency, and care.
What began as a one-woman operation is now a trusted team of 18, supported by a network of skilled subcontractors. From storm restoration to complete home transformations, Tracy and her crew approach every project with the same philosophy: listen first, build with precision, and make things better than before.
But as Iron River’s reputation grew, so did the number of inquiries—and not every call came from a homeowner ready to start. Tracy wanted a way to spend less time chasing early conversations and more time focusing on strong, qualified leads.
That’s when she discovered YouCanBookMe—an home repair scheduling software that not only made booking consultations effortless, but also helped her connect with clients who were genuinely ready to move forward.
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Tracy’s stats |
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Location Chaska, Minnesota, USA |
Company size Small business |
Industry Construction |
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YCBM stats Customer since: June 2015 Lifetime bookings: 2,979 # of booking pages: 3 |
Key integrations Gmail Google Calendar Google Meet |
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As Iron River Construction’s reputation grew, so did the volume of inquiries—but not every call came from a ready-to-hire client. Sorting through early-stage leads and scheduling by phone took valuable time away. Tracy needed a better way to connect with homeowners who were ready to move forward, while keeping the process simple and professional for everyone. |
Running a successful remodeling business means balancing craftsmanship, customer care, and constant demand. For Tracy Dahlin, that demand was both a sign of success—and a growing challenge.
Referrals and online visibility brought in steady interest, but not every homeowner reaching out was ready to start a project. Some wanted rough estimates, others were gathering ideas, and many weren’t sure what was possible yet. Sorting through those calls took valuable time away from the clients who were ready to move forward.
If someone’s willing to say, I want you to come out, take a look at my kitchen, and I want to do it at 9 a.m. on Tuesday, that’s a really strong lead.”
That level of commitment was what Tracy wanted more of: clients who valued her expertise, respected her time, and were serious about improving their homes. But relying on phone calls and voicemails made it too easy for opportunities to slip away.
Everybody’s busy. You don’t want them to call you back when you’re driving and can’t see your calendar.”
Tracy needed a simple, professional way for ready-to-hire clients to book time with her the moment they decided to take the next step—no phone tag, no waiting, and no guesswork.
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With YouCanBookMe, Tracy found more than a scheduling tool—she found a way to attract decision-ready clients. By letting homeowners book directly online and provide details upfront, Iron River Construction now saves time, filters for strong leads, and delivers a smoother, more professional first impression. |
For Tracy, finding YouCanBookMe was less about fixing a scheduling problem and more about unlocking a smarter way to attract serious clients. She wanted a tool that gave homeowners control—something simple, available 24/7, and professional enough to reflect Iron River Construction’s trusted reputation.
Now, potential clients can book consultations directly through her website, choosing the time that works best for them without needing to pick up the phone. Each booking request arrives with the information Tracy needs to prepare in advance, helping her walk into every meeting ready to offer solutions that fit the client’s goals.
Really, what it was for us is that I knew that a YouCanBookMe lead is super strong. That means they've looked us up, been to our website and know what they want to book. It's not just a flight of fancy. ”
Over time, that consistency has turned into a major advantage. The leads that come through YouCanBookMe aren’t just convenient—they’re qualified, engaged, and ready to move forward. It’s an approach that saves time, reduces guesswork, and ensures that every appointment counts.
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By using YouCanBookMe, Tracy turned scheduling into a powerful lead-generation tool. With 25% of new clients now booking online, every consultation starts with a serious, ready-to-hire homeowner—and the process is faster, smoother, and more professional for everyone involved. |
Since adopting YouCanBookMe, Tracy has transformed how Iron River Construction connects with new clients.
Every appointment that comes through her booking page signals genuine intent—homeowners who know what they want and are ready to take the next step. That shift has saved time, reduced guesswork, and made her consultations far more productive.
Today, around 25% of Iron River’s leads come directly through YouCanBookMe—and they’re consistently her strongest, most qualified prospects. The system quietly handles scheduling and lead qualification behind the scenes, letting Tracy focus on what she does best: helping clients improve their homes.
Over the years, she’s customized the booking experience to make it even more personal.
We just recently added having the ability to choose which project manager you would want and we have around 8-10 appointment types—potential customers can choose if they need a roof or a porch, and so on.”
It’s simple, professional, and designed entirely around the customer’s convenience—something Tracy says most of her competitors still don’t offer, even after a decade.
The result? Stronger leads, happier clients, and a business that runs more efficiently than ever. For Tracy, YouCanBookMe hasn’t just simplified scheduling—it’s helped her create the kind of experience that keeps homeowners coming back and referring others.
Iron River Construction’s booking page feels like an extension of the company itself—professional, practical, and built to inspire confidence. The clean design, company logo, and color palette make it instantly recognizable as Iron River, reflecting the same pride and precision that go into every project.
Instead of a one-size-fits-all approach, Tracy uses multiple appointment types to guide clients straight to what they need. Whether it’s a roof inspection, fire restoration, or a full kitchen remodel, each option is clear, distinct, and easy to select—removing any confusion before the conversation even begins.
A custom booking form gathers the details that matter most, like the client’s address, so Tracy and her team show up prepared and informed. Every question serves a purpose, keeping the experience effortless for homeowners and efficient for the team.
More than just a scheduling page, it’s a first impression that tells clients exactly what to expect: professionalism, transparency, and care from the very start.
For Tracy, YouCanBookMe didn’t just make scheduling easier—it reshaped how Iron River Construction attracts and connects with clients. What once required solely juggling calls and messages now happens seamlessly, with the right homeowners finding the right time to meet.
Each new booking represents more than an appointment—it’s a qualified opportunity. Homeowners get the freedom to schedule when it suits them, while Tracy gains the confidence that every lead is ready to move forward.
In an industry built on trust and craftsmanship, that level of efficiency and control makes all the difference.
If you want to spend less time chasing calls and more time focusing on serious clients, YouCanBookMe can help you do exactly that. Start your free account today and see how easy it is to turn your next booking into your next big project.