10 Powerful Ways to Customize Your Booking Page

Say goodbye to cookie-cutter booking pages and hello to fully-customized ones that feel like an extension of you.

Whether you're a solopreneur or small business owner, your booking page is often the first point of contact with your clients. Your booking page isn't just a formality—it can showcase your professionalism, highlight your brand, and elevate your customer experience.

In this article, we'll explore 10 creative ways to customize your booking pages, allowing you to tailor the scheduling process to your clients’ needs and brand identity. 

From visual elements, like logos and colors, to automated communication workflows, we'll cover everything you need to know to make your booking pages shine.

Benefits of customizing your booking page

Your booking page is like the digital front door to your business—it’s often the first impression potential customers get. Customizing isn’t just about showing off your brand; it’s about making things easier for your clients too. 

Whether you’re flying solo as a freelancer, running a small business, or part of a bigger team, a personalized booking page can really take your client experience up a notch. Here’s why a little extra effort goes a long way:

• Branding: Your brand is what makes you you, and your booking page should reflect that. Customizing it with your brand colors, logo, and style helps it feel like a natural part of your business. Clients will immediately recognize your vibe, which builds a sense of connection and trust.

• Trust: A generic booking page can feel impersonal, but a customized one? It gives off all the right signals. It tells your client you’re organized, professional, and have thought through every detail. A personalized page reassures customers that they’re in the right place and that you’re serious about your business. 

• Better customer experience: No one likes filling out long forms or scrolling through confusing layouts. Customizing your booking page means you can tailor it to your clients’ needs. Whether it’s simplifying the booking form, adding helpful descriptions, or allowing them to book in their preferred language, these small tweaks can significantly enhance the overall booking experience. And remember, happy customers = repeat customers!

How can I customize my booking page?

There are so many ways to customize your YouCanBookMe (YCBM) page; it’s like being a kid in a candy store! The possibilities are endless, and each tweak helps create a booking experience that feels uniquely yours. 

To get started, log into your YouCanBookMe account, pick the booking page you want to update, and dive into these customization options:

1. Booking form—This is your chance to ask exactly what you need from clients upfront. You can customize the form to ask the right questions, making sure your meetings are efficient and tailored to each client’s needs.
2. Branding and colors—Make your booking page an extension of your brand by syncing up the colors, pictures, and logos with your website. It’ll give your page that professional, “this-is-my-business” feel.
3. Languages—Do you serve a global clientele? No problem! YCBM lets you offer your page in 44 different languages, so clients can book in whatever language they’re most comfortable with.
4. Links—Got some helpful resources? Maybe an FAQ page or a guide your clients should check out before booking? Add custom links directly on your booking page, giving your clients everything they need in one place.
5. Copy—The words you use matter—so make them count! Customize the text on your page to match your brand’s tone and include the info that’s important to your clients.
6. Appointment types—Customize your appointment types to match the different services you offer. Whether it’s a quick intro call or a detailed strategy session, make it easy for clients to choose the right one.
7. Payments—If you’re tired of chasing waterfalls payments after a meeting, you’ll love this one. YouCanBookMe lets you collect payments as clients book, which means you don’t have to worry about invoicing later. 
8. Notifications and reminders—Want to make sure clients actually show up? Customize automated notifications and reminders! You can personalize these messages to give clients all the info they need.
9. Availability—Whether you want to limit the number of appointments per day or block off specific times, you can easily set boundaries. This way, you’ll avoid back-to-back meetings and keep your calendar in control. 

10 Examples of how YouCanBookMe users customize their booking pages

Still wondering what’s possible? Let’s take a more in-depth look at customization in action, including some inspiring examples of how YCBM users have creatively personalized their booking pages to fit their needs:

1. Design and branding—Make it your own

Your booking page is an extension of your brand. It should look and feel like you, and not like a generic scheduler. 

While creating your YouCanBookMe booking page, check off items from the list below to adapt your page to your unique style:

• 🌈 Add your colors
• 📷 Add your logo and photos
• 🖼️ Add your own custom background with an image, or your colors and logo
• 🔗 Create a personalized booking link
• ✍️ Add your title, an introduction, and a description of your meetings
• 💻 Embed it onto your website for a seamless experience
• ✅ Create a personalized confirmation page, either through YouCanBookMe or by redirecting to your site

👉 Customize your booking page with YouCanBookMe.

🌎 Real-world example: See how photographer Chris Vaughan has personalized his booking page to his brand. Noticing how adding customized images to his offers, as well as his logo and colors to the background, makes his booking page pop.

Chris's booking page

Your bookers deserve better

Create a scheduling experience for clients that looks and feels like you.

2. Personalize emails—Reduce no-shows and connect with bookers

Set up three types of email notifications

Confirmation emails—Confirm the meeting is all booked

Add all the necessary info (who, what, where, when, why), so your booker can prepare and, most crucially, show up to your meeting!

Reminder emails—Ensure your booker remembers

Write a friendly nudge to your booker that the meeting is coming up. Don’t forget to include the time, date, and location.

Follow-up emails—Stay top of mind after you meet

Say thank you for the meeting, and include any relevant info, whether that’s a link to book a second meeting, a reminder about your offer, or any other next steps.

Say what you want

The content of your confirmations, reminders, and follow-ups is entirely up to you. We noted some important points to hit in the section above, but ultimately you’re the boss. 

If you need some inspiration before you get started, browse through templates for meeting reminder emails and meeting follow-up emails. Remember to personalize them using a tone that matches your distinct brand identity!

Automatically personalize notifications with shorthand codes

Did you know you can add a personal touch to every email without sacrificing tons of time? How? With shorthand codes! 

Shorthand codes are like nicknames you give to pieces of information. You can then use these nicknames to personalize all your notifications instantly.

For example, if you add {NAME} to your email, it’ll automatically pull up the booker’s name. If you add {DURATION}, it’ll pull up the length of the meeting. And so on and so forth!

Send notifications when you need to

Schedule your notifications to send when you need them to and send however many you need—it’s all up to you! Once you schedule them, every notification will automatically go out at its appointed time.

For example, you can schedule one follow-up to say thanks an hour after your meeting and a second to reiterate your offer two weeks later.

👉 Customize your notifications with YouCanBookMe.

3. SMS notifications—Cut through the noise

You bookers might have a pretty crowded email inbox, causing your email notifications to get lost amidst a sea of other messages. SMS notifications cut through the noise to reduce no-shows and improve your bottom line!

You can set up confirmations and reminders via text and customize them to include all the most important info. YouCanBookMe will set up a local phone number for you based on your client’s location, and all responses will go straight to your email inbox.

👉 Customize SMS notifications with YouCanBookMe.

Add a personalized touch

Automate and personalize emails and SMS notifications for every client.

💡 Psst… grab some appointment reminder text message templates to help you get started. 

Greg’s booking page

4. Workflows—Maximize the results of every meeting

Custom notifications flow 

Now that we’ve gone through how you can personalize all your notifications, let’s get into automating them with workflows! Take a look at the image above and decide what actions will trigger your messages. It’s all about what works best for you and your customers.

Trigger actions in different apps

Do you want new bookings in YouCanBookMe to trigger actions in other software you already use? No problem, there are two ways to do that 👇

Webhooks

If you’re a bit more tech-savvy, you can manually add webhooks in YouCanBookMe. Think of webhooks as automated messages that are immediately sent to other apps based on specific triggers.

Zapier

Using Zapier will be the easier way to connect YouCanBookMe to your other tools! It does all the heavy lifting for you so that you can connect and build workflows in a few clicks.

For example, you can use YouCanBookMe’s Zapier integration so that each new booking triggers steps such as:

1. Logging the booking into Google Sheets.
2. Creating or updating a contact in Hubspot.
3. Sending a Slack message about your new meeting.
4. Creating a Trello card for the booking.
5. Generating a note in Evernote for the meeting.

Choose whichever tools you want to connect (from 7,000+ options) to build your own custom workflows!

👉 Automate your booking experience with YouCanBookMe.

5. Language—Speak to your audience

Do you conduct business in a language other than English? No problem. You can set your booking page to any of 44 languages, including right-to-left scripts such as Arabic and Hebrew.

👉 Customize your booking page with YouCanBookMe.

Carolina’s booking page

6. Availability—Set your schedule to meet your needs

Let’s go through all the ways you can set your availability to match your individual needs.

Connect your favorite calendars

Want to ensure you’re never double-booked again? The key is to integrate YouCanBookMe with your calendars. Link your Google, Outlook/Office 365, Apple, or Fastmail calendars to YouCanBookMe to automatically update your free and busy times. The sync will work in two ways:

• All the meetings, vacations, and public holidays already on your calendar will instantly be blocked off on your booking page. 
• All new meetings made via your booking page will automatically be blocked off on your calendar.

Set up repeating availability

If you work a typical 9-5 schedule, this option might be for you. You just need to set your standard working hours and click save.

Set up calendar-managed availability 

If your hours often change, or you want to limit available booking times, this option will let you customize your schedule to your exact needs. You can define different working days and availability every week using one of the calendars you’ve already linked.

Add padding and breaks

Add padding to your schedule to allow time for travel, prep, or a break between meetings. If you need a longer break, such as for lunch or an errand, you can schedule those as well.

Create fixed start and end dates

Let’s say you’re running a promotion by offering limited-time free consultations. You can set a specific period for when people can book this type of meeting. For example, it’s only available to book during the last two weeks of May. 

👉 Customize your availability with YouCanBookMe.

7. Appointment types and lengths—Say goodbye to vague meetings

Set up your appointment types to fit your needs by editing:

• 📝 Type: List all the different services and meetings people can book and separate them into categories if necessary. 
• 🗺️ Location: Add a physical address or choose an online location like Zoom or Google Meet.
• 👨‍👩‍👦 Participants: Set up one-on-one meetings, round-robin, or group meetings, where more than one person can book the same slot.
• 💰 Price: If relevant, set prices for your services. You can customize the amount for each type of meeting.
• ⏰ Length: Different appointment types require amounts of time! Set your times accordingly. While 30 minutes might suffice for a consultation, a strategy session will likely need at least an hour.

👉 Customize your booking page.

🌍 Real-world example: Take a look at how Jérémy Boyé, a Paris-based wellness consultant, offers different appointment types with varying times and prices, split into categories for easy browsing.

Jérémy’s booking page

Offer add-on services without adding time to your appointments

Do you offer add-on services as part of your business model, whether it's providing a 30-60-90 day plan for coaching clients or preparing a customized meal plan for nutrition clients?  Easily add that option to your booking page for a seamless client experience.

8. Booking form—Collect valuable info before you meet

To fully prepare for each meeting, you need to ask the right questions beforehand. You choose the questions, the order, and which fields are mandatory vs. optional.

Here are some examples of what you can use your booking form for:

• Collect contact info
• Ask what the booker wants to discuss
• Find out how the booker found out about you
• Have the booker agree to cancelation, booking, or other terms and conditions

To get all the above done (and more), you can choose between different question types, including: 

• Short answer
• Long answer
• Checkbox
• Multiple choice
• Pass through
• Hidden
• Phone number
• Email address

👉 Customize your booking form with YouCanBookMe.

Jillian’s booking page

9. Password protection and tentative bookings—Safeguard your time

Your time and calendar are precious! Use YouCanBookMe to ensure only the right meetings end up in your calendar.

Password protect your booking pages

Add a password to your booking page and share it only with people you want to meet with. This is particularly handy if you’re offering a project or service to a specific group of people. 

Set up tentative bookings

Instead of confirming the booking right away, have your customers request bookings. Tentative bookings let you assess bookers before accepting or declining an appointment.

Daniele’s booking page

10. Integrations—Connect the tools you already use

In the sections above, we've already discussed a few integrations, including using Zapier for workflows and connecting your booking page to various calendars. 

To wrap up, we want to briefly mention a few other integrations that will be useful while customizing your booking page. 

Integrate your fave video chat tool

Choose between Zoom, Google Meet, and MS Teams. P.S. If you integrate and select one of these booking tools as your location, unique video chat links will be generated for every meeting.

Link an analytics tool for meeting insights

Choose between Facebook Pixel, Google Analytics, LinkedIn Pixel, or a different app through Zapier, such as Zoho or Ruler Analytics.

Accept payments via Stripe

Integrating Stripe allows your customers to book meetings/services and pay for them in one go. You also have the option to create custom promo and discount codes. These codes can be tailored with expiration dates, redemption limits, and minimum order values to suit your specific promotional needs.

Corine’s booking page

Time to put the you in YouCanBookMe 🎉

Now that you have the customization roadmap, all you have to do is follow it!

With these 10 steps, you’ll transform your booking page from yet another third-party tool in your arsenal to a true extension of your brand. You’ll create a page that looks and feels like you and gives your customers the same care and attention they've come to expect from your business. 

Plus, with streamlined workflows, automated notifications, and seamless integrations, you’ll save time and energy that you can spend focusing on those very customers. Happy customizing!

P.S. Once you’re done, feel free to drop us a message. We’d love to show off your unique booking page to inspire others. 🤩