Under 6% No-Shows: Silver Arc’s Booking Software Win

You have a user here that wants to see you succeed."

- Karol Djana

Meet Karol Djana, founder of Silver Arc.

Over six years ago, Karol set out to build a website for her own e-commerce business. She didn’t just enjoy the process—she was genuinely good at it, and people started to notice. At first, her friends asked for help. Then friends of friends. Before long, Karol was juggling a full slate of freelance projects.

That momentum became the foundation for Silver Arc, the Barcelona-based web agency she leads today. As a trusted Shopify Partner, Karol now helps growing brands launch polished, high-performing digital experiences with the same hands-on, thoughtful approach that earned her those first referrals.

With a close-knit team of six and over 150 projects completed to date, Karol’s path from freelance designer to agency founder is proof that when talent meets traction, big things can happen.

Why YouCanBookMe: Karol’s story

The challenge

As a small agency, Silver Arc runs lean. Every discovery call counts—not just as a sales opportunity, but as a key moment to make a lasting impression and collect vital client information.

At the end, you spent money to acquire this client.” Karol says, “So you want them to appear on the call even though even if it's not going to close. You want to talk with them and see. You're not only selling to get money from that sale; you're investing all this money to get those email addresses and that client information so you can retarget in the future.”

The manual back-and-forth of scheduling was also a time sink. Booking links got buried in email threads, meeting reminder messages slipped through the cracks, and too often, leads disappeared before a meeting could happen.

And to make things even more complicated, most scheduling tools just didn’t cut it. As a developer and designer, Karol wasn’t willing to send prospects through clunky interfaces or off-brand experiences. Her booking flow had to look and feel just as polished as the websites she builds.

The solution

Karol initially tried Calendly, but quickly realized it didn’t meet her expectations. As someone who spends her days creating seamless digital experiences, she couldn’t justify sending potential clients through a booking flow that felt awkward or impersonal.

That’s when she discovered YouCanBookMe’s online booking software for small business.

YouCanBookMe offered a clean, professional interface that aligned with Karol’s design sensibilities and client expectations. It gave her the flexibility to customize her booking page, automate reminders, and gather key information upfront—all without sacrificing user experience.

For Karol, that congruency matters. A seamless, well-designed booking flow isn’t just convenient—it’s part of the service. Clients evaluating a web agency subconsciously assess its quality through every touchpoint, and if the scheduling process feels outdated or off-brand, it raises red flags.

It makes a difference because for clients it's the first step, the first thing they see of me and my business,” Karol said. “If the design is not appealing, everybody is already questioning things.”

With YouCanBookMe, Karol delivers an experience that reinforces her credibility from the first click.

The outcome

Since adopting YouCanBookMe, Karol has booked over 145 discovery calls with a no-show rate under 6%—a major win for Silver Arc.

It’s a solution that works beautifully for everyone involved. On the backend, Karol can easily manage bookings, automate reminders, and stay organized without spending hours on manual scheduling. For clients, the process is intuitive and effortless—from the first click to confirmation.

I love it for myself in the backend, like setting it up, and for the people booking it. I have never had a complaint!”

- Karol Djana

And because the booking experience is just as polished as the websites Silver Arc designs, it sets the right tone from the very start. Clients arrive at calls already impressed and reassured by the seamless experience.

With fewer no-shows and a strong early impression, Karol can focus on what she does best—building stunning, high-converting digital experiences—while YouCanBookMe quietly keeps things running in the background.

Deep dive into Karol’s booking pages

Karol Djana's booking page

Karol keeps it simple and strategic. Her discovery call booking page is optimized for clarity, ease of use, and efficiency:

• Fixed 30-minute duration
  Karol set an appointment duration to keep calls focused and respect everyone’s time.
• Professional branding
  She included a headshot and a clear call description so clients know exactly what to expect.
• Month-view availability
  The calendar displays a full month, making it easy for clients to select the date that best suits them.
• Custom intake form
  Karol uses a configurable booking form to gather project details upfront:
  • Long-form field for describing the project scope
  • Multiple-choice buttons to indicate budget range
  • A checkbox for clients to confirm they will be on time, and will reschedule/cancel if not

This setup saves time, prevents surprises, and helps Karol start every call with the context she needs to deliver value from the first minute.

✨ Bonus ✨ Learn from the pros—Karol’s top business advice

1. Be open to feedback

Even as an expert, Karol sees every client interaction as a chance to learn. Collaborating with others gives her fresh perspectives and new ways to grow.

2. Protect your time

Karol is intentional with her energy. She sets clear boundaries around distractions—like social media—so she can focus on meaningful work that drives results.

3. Take initiative, even when it's uncomfortable

Running a business means stepping outside your comfort zone. Karol didn’t come from a sales background—she spent most of her early career behind the scenes, coding. Taking on client calls and managing complex projects was new territory, but she embraced the challenge, built her skills, and grew her confidence

4. Stay hungry, stay humble

Karol still considers herself a student. She’s constantly refining her processes, learning new tools, and finding better ways to serve her clients.

I'm still in a learning phase. Even though things have improved, I think there's much more to improve and much more that can be added."

- Karol Djana

Build trust from the very first click

For Karol and the Silver Arc team, switching to YouCanBookMe wasn’t just about reducing no-shows. It was about delivering an experience that reflects their values—professionalism, ease, and great design—from the very first click.

A seamless, branded scheduling process doesn’t just save time—it builds trust, sets expectations, and reinforces your credibility before you get on a call.

Ready to create a booking experience that works as hard as you do?

Try YouCanBookMe for free—no credit card required 💻✨