Getting paid on time is crucial for small business success, but it doesn’t always happen automatically.
Whether you work with clients or vendors, a payment policy sets the ground rules. It outlines:
Having a payment policy in place helps you protect your cash flow and avoid awkward money conversations later. Nobody really wants to send a payment reminder email because a client is two weeks late on an invoice, right?
In this article, you’ll learn:
A payment policy is a short set of rules that explains how and when customers should pay you. It tells them what payment methods you accept, when the money is due, and what happens if they pay late.
For small business owners, having a payment policy, among other workplace policies, is essential. It helps ensure reliable cash flow, reduces the risk of late or missed payments, and provides a clear framework for handling payment-related disputes.
One of the most important parts of any payment policy is setting clear payment terms—let’s break those down next.
Payment terms explain when payment is due and under what conditions—so both you and your client are on the same page from the start. The most common types of payment terms are:
Different types of businesses tend to use different payment terms based on the kind of work they do and how they bill clients. Here’s a quick breakdown you can use for reference. 👇
|
Context |
Typical terms |
|
Freelancers/consultants |
Net 15 or upfront |
|
Agencies |
Net 30 |
|
Enterprise clients |
Net 45–60 |
|
SaaS |
Monthly or annual upfront |
|
New client |
Upfront or net 15 |
|
Long project |
Milestone-based |
That covers the theory! Now let’s bring it to life with some real-world examples. Seeing how other small businesses structure their payment policies can help you decide what to include in yours (and what to leave out).
Every business has its own way of handling payments—and your policy should reflect the type of work you do, the clients you serve, and how you prefer to get paid. To help you get started, we’ve gathered a few real-world examples from different industries.
The first example we’re looking at comes straight from my own business!
As a freelance content writer working with clients on a contract basis, I share a welcome package with every new client—a Google Doc that outlines key details, like project turnaround times, rates, and, of course, my payment policy.
You don’t necessarily need to create a full welcome pack. Your payment policy can also live in your client contract or on your website—anywhere that makes it easy for clients to see and understand before work begins.
Here’s how I structure my payment policy:
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💰 As a consultant, you might also need to know how to communicate price increases to your client. Check out our guide on how to write a price increase notification for practical tips and email templates. |
This next example comes from SKA Thermal Spa, a wellness center that outlines their payment process directly in the FAQ on their website.
Here’s how they explain it:
Here’s what we like about their payment policy:
As a salon or spa business, your website FAQ isn’t the only place you can include your payment policy. You can also share it on your booking page, inside appointment confirmation emails, and in a reminder message sent ahead of the appointment. Displaying your policy in multiple touchpoints helps set expectations early and reduces awkward conversations at checkout.
If you use a scheduling app, this becomes even easier to manage. For example, with YouCanBookMe (YCBM), you can display your payment policy directly on your booking page and automatically include it in confirmation and reminder emails. In addition, YCBM allows you to:
For online marketplaces and platforms, payment policies are often more complex—and strictly enforced. Take eBay, for example, which maintains a detailed payment methods policy that outlines which payment options are allowed, and which are not.
Here’s a quick summary of their policy highlights:
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💡 Pro tip: If you're running an e-commerce business, it makes sense to include your payment policy in your knowledge base. Customers often visit it when they have questions about payments, shipping, or returns, so it’s a natural place to clarify accepted methods, processing times, and any exceptions. |
If anyone knows how to write terms and conditions, it’s a law firm. Hassett & George, P.C. offers a detailed payment policy on their website that covers how clients are billed, when payments are due, and how disputes are handled. It’s a great example of what professional service businesses should aim for, especially when billing is hourly, ongoing, or tied to case outcomes.
Here’s what we like about their payment policy:
I think the biggest feature that has been useful for us is the automated reminders and follow-ups. We feel comfortable knowing that we're doing our part to make sure that clients are staying engaged with us."
– Scott & Stephanie Learned, Founders of Learned Lawyers
Getting paid shouldn’t be stressful. With the right payment policy in place, you can set expectations early and focus on the work you actually enjoy, which, I’m sure, isn't chasing unpaid invoices.
If you want to streamline scheduling too, YouCanBookMe can help. It lets clients book time with you easily and gives you the opportunity to communicate your payment terms directly on your booking page, as well as in confirmation and reminder messages.