An Entrepreneur’s Guide to Marketing with Tai Goodwin

Does your business solve a profitable problem? Do you know how to find your ideal client? Tai will help you find out.

As a school teacher turned entrepreneur, CEO of That Marketing Team Tai Goodwin focuses on empowering female entrepreneurs to build seven and eight-figure brands

Tai delves into her stockpile of business marketing tips to share how to grow your impact, influence, and income.

Tune in (or read below) to learn what advantage email campaigns have over social media, how quizzes can benefit you, and why you can’t market to everyone.  

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In the episode “An Entrepreneur’s Guide to Marketing,” we discuss:

  • Tai’s advice for entrepreneurs who are just starting out
  • How quizzes have helped Tai’s clients succeed
  • The importance of questioning your inner negative voice and learning to talk back to it
  • What Tai means when she says “practice makes profit
  • How to work less and profit more by clarifying your target audience and language
  • Tai’s steps for starting a business: make sure you solve a profitable problem and then market it
  • What the true goal of email marketing is and the huge advantage it has over social media
  • The key to email content creation: get questions from your audience, personable stories, social proof, and entertainment
  • Tai’s top productivity hacks: delegate, document with standard operating procedures, and automate your social media
  • What’s next for Tai: Goldman Sachs 10,000 Small Businesses program and scaling her business

Favorite quotes

“So helping people get clarity around their language has made huge shifts for our clients because now they're better able to connect with their audience. They're better able to position themselves as a leader in the industry. And then they don't have to work so hard because now people are coming to them. And that's an example of being able to work less and profit more because your message is attracting all the people that you need to.” - Tai Goodwin

“Once you learn that skill, once you learn how to make money as an entrepreneur, you can do it again. If something happens tomorrow and Facebook wipes everything out, I've got this skill set and I could do it again if I needed to. And that confidence is priceless, right? I have this skill set. I can now repeat it and do it again.” - Tai Goodwin

“If you've got people that have a problem, but they aren't willing and able to pay you, they're not your ideal client because that's another thing. People think that everybody's their ideal client. Or I hear people say, ‘Well, my ideal client can't afford me.’ By definition, your ideal client must be able to pay you, right?” - Tai Goodwin

“So build your email list. The other reason you want to do that is because when Facebook, Instagram, TikTok, LinkedIn, and all of those change their policies or go down, the reality is you have no control over those relationships. And guess what? We have more control over our emails. We have more control over those people in our CRM where we've got phone numbers and we can reach out to them.” - Tai Goodwin

Meet today’s guest, Tai Goodwin

Tai Goodwin is the CEO of That Marketing Team and the creator of The Liberated CEO Accelerator.

An award-winning instructional designer, Tai is a former teacher turned entrepreneur and author with over 20 years of experience creating learning content for companies Barnes & Noble and Leadpages.

Tai Goodwin podcast interview with

The author of Girlfriend, It’s Your Time, and co-author of The Profitable Woman’s Playbook, her articles have been featured on The Huffington Post,,, and CAREER Magazine. She’s also been highlighted by Money Magazine, Black Enterprise, and The BOSS Network.

After helping hundreds of entrepreneurs leverage social media and online marketing as a coach, she stepped into the agency world to literally take marketing tasks off the plates of her clients.

Tai launched That Marketing Team to support busy CEOs and business owners who are tired of trying to run their company and do all the marketing by themselves.​

Productivity resources to explore

“An Entrepreneur’s Guide to Marketing” full transcript

Ben (00:00):

This is Get More Done,'s podcast. I'm your host, Ben Dlugiewicz. Each month, helps millions of people save time. Because of this, we wanted to explore other aspects of productivity and celebrate the folks that are doing more with less. Every episode, we will talk with entrepreneurs, CEOs, managers, and business leaders about how they are using automation, building systems to scale, and helping their teams get more done. On this episode, I sat down with Tai Goodwin. Tai is the founder and CEO of That Marketing Team, a non-traditional digital agency that helps women entrepreneurs build online empires that create generational wealth. Tai is also the author of Girlfriend, It's Your Time, a practical guide to help women break free, breakout, and breakthrough from self-sabotage and self-doubt. Enjoy.

Ben (01:04):

Awesome. Welcome back to Get More Done. The podcast all about productivity. On today's episode, I'm sitting down with Tai Goodwin, the CEO and founder of That Marketing Team. So Tai, welcome to the podcast.

Tai (01:16):

Hey Ben, I'm so excited to be here.

Ben (01:19):

Yeah. Pumped to dig into everything that you've been working on. What you might not know is we start all of these conversations with a quick icebreaker. And this is just to break the nerves up, get you a bit comfortable. And one of the questions this week, since you've always been a very fashionable person, I wanted to know if there was any fashion trend, like the worst fashion trend you ever embraced in the past.

Tai (01:41):

Oh gosh, that I embraced? Okay. Here you go. So back in college, I had this fascination with house music. So somewhere in the universe, there is a picture of me floating around with a box haircut, bright Ronald McDonald, red shade, baggy pants, Doc Martens, and one of those multi-colored shirts. I hope nobody ever finds that picture. It was horrible. It was so bad.

Ben (02:17):

Awesome. I want to find that picture. That'd be great. I'd frame it and blow it up. It'd be awesome. It's iconic, I bet, now if we look back on it.

Tai (02:23):

Oh my gosh, it's scary. It's so scary.

Ben (02:27):

Yeah. The past is always unkind when we look back sometimes, but that's awesome. Sometimes it is so, so great. I'd love to learn a little bit more about, you know, That Marketing Team and in your role as the CEO.

Tai (02:41):

Sure. So we are a digital marketing agency and we're not a traditional digital marketing agency. I want to make that clear. A lot of digital marketing agencies thrive on churn, right? They expect their customers to leave in three months or four months. We really like to partner with our clients. Our vision is to be the machine behind the message for women entrepreneurs who are building seven and eight-figure brands. And so we are all about helping them get the visibility, get the connection so that they can have more impact, more influence, and more income.

Ben (03:10):

Yeah. That's awesome. Now, you know, with folks that you're working with, they might be already established and kind of thriving in their businesses or maybe need a little bit of help, but do you have any advice with somebody just starting out getting started with the whole marketing piece and the digital marketing?

Tai (03:24):

Oh my gosh. You know, but we could do a whole separate conversation on that. I think the first thing I would say is be consistent. You know, when I started my business, I was a single mom. I worked a full-time job and I was working from home. So I couldn't go out and network. I didn't have that opportunity. I was consistent on Facebook and LinkedIn and it literally built my business because I was showing up every day, delivering value, making connections. And I connected with everybody. I mean, I used to teach fifth grade. I connected with my old fifth-grade students. I reached out to everybody and I was consistent and that really allowed me to build my business.

Ben (04:00):

Yeah. That I think, that commitment to showing up every day and being consistent and putting it all in, I think that's the important part and groundwork there as you're helping your clients. And you're talking about these machines that, you know, are behind the scenes. What are some of the marketing automation must-haves that you've seen people be successful with?

Tai (04:21):

Well, first I have to say marketing automation isn't something that you just jump into. People hear it, they're like, "Oh my gosh, automation means I'm never going to have to do any marketing." Not quite, right? It's about simplifying things so that you can focus on the heavy pieces that are going to move things in your business. And so the base of good marketing automation is having a good CRM, having a really good platform that grows with your business. It doesn't have to have all the bells and whistles now, but how can it grow as you build your business? So once you've got a really good system, it becomes a lot easier for you to actually grow and scale because you can then plan for how you're going to take your marketing to the next level. Yeah.

Ben (05:04):

So starting with something maybe introductory, just to get your feet wet and figure things out with the email side or the CRM side. That's great. Speaking of your clients that you've worked with, what have been some successes that they've been able to do with the help of that marketing?

Tai (05:20):

Oh, wow. Great question. So we do a few things to serve our clients. One of the things we do outside of helping them set up their marketing automation and write their emails is we built quizzes and we built online quizzes that help them generate leads really fast. And one of our clients was in the e-commerce space and we helped her grow her email list. The first, one of the first quizzes that we built for her, the results of that quiz and the emails that followed up generated about $23,000 in sales over a two-week period of time. And this was for somebody who was in eyelashes, right? And I tell this story because it's funny and here's the other thing. It was during a pandemic. She started the business in February of 2020. By the end of the year, she was a seven-figure business on Shark Tank the next year.

Tai (06:08):

Right. And this is a funny thing, but it was her part-time job. She's a certified ophthalmologist. Like she's an eye surgeon and this eyelash business was her part-time gig. And it turned into a seven-figure business, but we'd like seeing those results in the e-commerce space. And then on the other side of our marketing, you know, we've got clients who we are helping them be more visible out there. So they're getting more speaking engagements. One of my favorite clients is Precious “The Killer Pitch Master” Williams. And I always smile when I say her name, she's got an amazing story. But in three years, she went from being homeless to being a speaker at Harvard University. Right. And she was somebody that came through our entire program. She was coaching with us and then she hired us to build her quiz. She wrote a book, it was in Forbes. Then she hired us to build another quiz. And now we actually want all of her marketing. So when I talk about us not being a traditional agency, I like to help my clients move through the entire process of their business. One of my clients called me her vision midwife, and I know that name, right? We literally are helping you give birth to your vision with all the marketing stuff that you don't want to do.

Ben (07:18):

Yes. No, those transformations sound incredible. And I mean, the ophthalmologist's going to eyelashes, just a little adjacent from the actual eyeball. I'd dig it though. I dig it going on Shark Tank to you and Precious, the story sounds amazing that I mean, that transformation and growing with you as a partner sounds awesome. So, you know, tying back to everything that you're doing for female entrepreneurs now in your book that you've written in the past, Girlfriend, it's Your Time, that basically helps everybody find their purpose and break free of that negative talk. So what are some ways you teach people how to do this, how to break out that negative internal dialogue?

Tai (07:56):

Oh, wow. I love that question. It's a lot of internal work and I would say a lot of people avoid doing it, you know? We kind of sit and we, you know, the internal dialogue, it's all the time. It's there all the time. And if you don't talk back to it, so that's number one, learn to talk back to it and learn to question it. And there's a book by Byron Katie, I read a long time ago and it talks about, is it really true? Right? So a lot of times that people are coming into the space and they're starting a business. It's like, well, nobody's going to pay for that. Well, is that really true? Right. Nobody's gonna, you know, want to buy this from me. Is that really true? How do you know, have you asked everybody? Right, to really say that nobody will do it.

Tai (08:35):

So it, for me, it really became a lot of me talking back to those doubts and those things that were kind of coming into my space. One of the things that I grew up with, all the times when we would see people in our community that would do really well, you would hear people say, well, who does she think she is? And I know there's a lot of other people that have had that same experience. They see somebody doing well and the culture or the people around him, she thinks she's this. Or who does she think she is? And that plagued me for so long because I didn't want to be great, right? I didn't want to step up and step out because I didn't want people to have that attitude about who I was. And I started to talk back to it. I said, no, it's not who I think I am. I know that I am powerful.

Tai (09:17):

I know that you know, the universe and the divine support my highest good at every step. I know. And until I started talking back to that little voice, it was hard, you know, so, but you practice it. And I always say, practice makes profit. So you practice talking back to those negative thoughts, those negative voices, those little things that stick in your head that keep you from moving forward, you learn to talk back to them. And that's probably been one of the biggest things that has helped me grow over that.

Ben (09:47):

Yeah. And it ties back to that consistency of just being your own cheerleader and your own advocate. And it can be difficult sometimes because as an entrepreneur, especially just starting out, it can be quite isolating. And you know, you see your friends doing all this fun stuff and you're like, well, I'm working in this business and I'm figuring this out. And then it's gnawing at you all the time. So just putting that to rest and talking back to those little voices in your head. I think that that's very, very insightful. So tell us a little bit more about the work that you've been doing with your clients of how they've been able to work less and profit more, right? Cause you talked a little bit about email and you know, the power of an email list and growing that and tying that into e-commerce profits. But what are some other things that your folks are able to do now with less?

Tai (10:33):

Oh, one of the things is raise their rates, you know? And as part it's a combination of really understanding who your audience is, recognizing the value of your offer, and then really working with that internal confidence to believe that people will pay you for the value that you deliver. You know, one of our clients, we helped her raise her rates on an offer that she had. She raised it from 4.97 to 12.97 and sold out, right? So we did the math. I think it was like a 400% increase, you know, from one thing to the next. And she sold out at that level and she never thought that was possible. But again, having the right mindset and being consistent, and showing up, it made all the difference in her business when she decided to raise her rate and show up like a boss.

Tai (11:18):

And that's one of the things we always say, no, be grilling it and be bankable and show up like a boss of your business. Other clients are getting a lot of clarity and clarity goes a long way. When it comes to thinking about, how do you even present your business out there to the world? We call it a brand promise. Other places call it your USP. But we've seen people come in so cluttered with, I want to serve everybody. Or my favorite are the health coaches, we want to help people lose weight. Well, who do you want to help lose weight? Everybody, everybody needs this. Yeah. But can you market to everybody? What? Well no, right? So lets down that back and we see people transform simply because we helped them get the clarity around who you serve. A quick example, we did this in a challenge that we were just doing.

connect with your audience to work less and profit more

Tai (12:04):

And one of the people, she is in the health industry and she was focusing on weight loss, but we helped her narrow down to moms who are trying to lose that baby weight so they can get their sexy back. Right? Now that's a huge change from just, we want to help people lose weight and feel good. There's a lot of people who want to lose weight and feel good, but never do anything about it because there's no reason to. But now when you talk to new moms who want to lose that last-minute baby weight so they can, you know, get their sexy back on, they're motivated to do it. They want to have fun doing it. So helping people get clarity around their language has made huge shifts for our clients because now they're better able to connect with their audience. They're better able to position themselves as a leader in the industry. And then they don't have to work so hard because now people are coming to them. And that's an example of being able to work less and profit more because your message is attracting all the people that you need to.

Ben (13:03):

That makes, it makes total sense. And that simple lever of just upping your price and saying, now my rate is doubled. And then that's instant income. And there might be some clients that you don't get to work with anymore. And that's fine. And then that other, the other piece of that is clarifying your message because what's the saying, niches make riches, right? If you can give it to get it kind of scoped down, and then that message can be more personalized to the audience. Instead of boiling the ocean and trying to say, "Hey, everyone," be like, these are just the people and we can be more intimate with the communication. And just that understanding of that audience, it makes total sense. And it's awesome to see that, you know, you get to be involved in all of that, you know, from every aspect of somebody coming in and really partnering with people. It's really great to see. So let's take a moment and talk about your growth of your business. What have been the most rewarding parts of you scaling that up? Cause you said, you know, you started out as part-time being a single mom working a full-time job and just scaling this business. So what has been the most rewarding piece of that?

Tai (14:06):

Oh, wow. I think the most rewarding piece has been my daughter because she's the reason I started my business in the first place. I dip my toe into being an entrepreneur because I did not want to work outside of the home when she was born. That was my ultimate plan. Didn't quite work out that way. And I ended up launching while working or as I call us employed-preneurs at the time, but that was a little, you know, that little nudge motivated me. And then I always had a side business. My last run of this, I've been happily unemployed for three and a half years. And so getting to this place where, you know, we hit a hundred thousand dollars, you know, in book business for a month was amazing. Getting to a place where we were bringing in, you know, $20,000, $25,000 a month in cash.

Tai (14:54):

And that becomes a new normal, right? And I remember all the way back when I was first starting out and I was like eking by to get that first $5,000 a month. Oh my gosh, am I going to be able to pay this and do this? And so when I think about those milestones, it means a lot, not just because of the money, I want to make that clear it's because of what I learned to do, right? Because once you learn that skill, once you learn how to make money as an entrepreneur, you can do it again. If something happens tomorrow and Facebook wipes everything out, I've got this skill set and I could do it again if I needed to. And that confidence is priceless, right? I have this skill set. I can now repeat it and do it again. Game on. Let's play.

learn a skill and how to make money

Ben (15:42):

Absolutely. And those wins along the way have to be celebrated too. Because as you mentioned, it's like you're coming from a certain starting point and you're like the vision of what you have and getting that clarity in what you're going for. It's not really fleshed out yet. And you have to just stack all those winds up. Absolutely. Any advice for folks that may be thinking about starting a business and going the entrepreneurial route, as you've done and you're helping other people do, any bits, words of wisdom for them? As they're getting, you know, thinking about dipping their toe in and being the, what did you call it? Employer-preneur?

Tai (16:18):

Employed-preneur. An employed entrepreneur. Yeah, some advice I would say is make sure you have a profitable problem. There's a lot of people right now because the barrier of entry to start a business is kind of low, right? Internet, Shopify, all these things. Facebook makes people think, "Hey, I know how to do X, Y, and Z. So I'm just going to start a business. And then people will pay me. Cause they'll see my Facebook posts and my TikToks and they'll think I'm amazing." No, it doesn't happen that way. And the first thing that I tell my clients, or when people come to work with me is we help them get clear. What is the problem that you solve? And it has to be a problem that people are willing and able to pay for. So if you've got a problem, but you don't have people that are willing and able to pay for it, you've got a hobby.

Tai (17:08):

And I'll add this piece in. If you've got people that have a problem, but they aren't willing and able to pay you, they're not your ideal client because that's another thing. People think that everybody's their ideal client. Or I hear people say, “Well, my ideal client can't afford me.” By definition, your ideal client must be able to pay you, right? So those are the two things I would say, make sure you have a profitable problem, take the skills that you have, and apply it to a problem that people are willing and able to pay you for. And you've got business all day long. Now you just need to learn how to market it. And that's where I come in.

your ideal client must be able to pay you

Ben (17:42):

You and the team, right? That's great that you take that off of people's plates so they can focus on anything else that they want to do. And coupled with that, you know, we talked briefly just on the power of email marketing. So tell me a little bit about how folks are leveraging that to its full potential because you know, people may think that email is dead, right? When you have all these social networks and everything happening, that email is kind of the old way of selling and getting in front of folks. But I'm sure that's not the case, right? Because you're growing your email list for your clients and helping them scale the correspondence up.

Tai (18:19):

Oh my gosh, this is one of my favorite topics. And so, you know, if I get too intense, just let me know. But yeah, people will say email marketing is dead and people don't read email and that's not true. Marketers, we look at statistics all the time, over 60% of entrepreneurs and small businesses still use email marketing as the number one way to acquire new customers and retain new customers, right? So it's not dead. And the smart businesses who really understand marketing, understand the power of email marketing. And I'm going to give you this, share this little insight with folks because people might not get this. If they don't, if nobody's ever told them this. So a lot of people think that when people send a lot of emails, it's because we want you to open every single email.

Tai (19:02):

We know that most people are not going to open every single email. We know that. What we really want is you to see our name in your inbox over and over and over again. Because when you see my name in your inbox, at some point, you're going to say, "What is she talking about?" Or you're going to see a subject line that really resonates with you and you're going to open it. Or when you finally have that problem and it's really, really bugging you and you need to solve it, whose name is going to be top of mind? The one you've been seeing over and over and over again in your inbox. Not the person who emailed you once a month and you completely forgot while you're on their list. So we know that as marketers and that's the whole goal. We just want you to see our name.

Tai (19:44):

It's kind of like commercials. And I use this example all the time. I don't watch a lot of regular TV cause I hate commercials, but we do watch football on Sunday. And because I know you're in Minnesota, I'm going to say go Vikings. Even though I'm in Tampa Bay, right? Here's the deal. When you watch those, the career-wise, like the, you know, the football games or anything on TV, how many commercials do you see over and over and over again? Didn't we just see this commercial? They just show this again. Why? Because they want it to stick in your mind. That's it. We may, we know you might not need this for six months. You might not need it for a year, but if we show it to you long enough, it's going to be top of mind so that when you do make a decision, guess who you're going to go to? What's most familiar to you?

Tai (20:32):

And it's the same thing with email marketing. So build your email list. The other reason you want to do that is because when Facebook, Instagram, TikTok, LinkedIn, and all of those change their policies or go down, the reality is you have no control over those relationships. And guess what? We have more control over our emails. We have more control over those people in our CRM where we've got phone numbers and we can reach out to them. And you want to have ownership of those relationships aside from any platform who could change their mind at the drop of a dime, or what I say is you're always subject to the Facebook algorithm gods or the LinkedIn algorithm gods trying to figure it out. But if you've got an email, I have a touchpoint and a connection point that no matter what happens, we're good.

build your email list

Ben (21:17):

Yeah owning the audience is important because then it's platform agnostic and it's your list. And you can do with it what you will. Now a question I always have with the email side of things is how do you generate, you know, content to come out? You know? Cause I assume when you're saying in emails over and over again, there's multiple emails within the funnel. So how do you help your clients come up just with the content that's going to be in those?

Tai (21:42):

Oh, that's my jam. So we love creating content. Actually. That's one of the reasons why I wanted to be a teacher. Cause I wanted to create worksheets and content all the time, straight up was it. And now we get to do that same thing with email, but you know, it's really simple, but it's questions. It's questions. My background is in instructional design and instructional design for online learning and all that kind of good stuff. And what I did at companies like Barnes and Noble and a couple of other companies I worked for is that I would work with subject matter experts and would literally interview them to take the knowledge out of their head. And I would ask them all kinds of questions to get the content, to go create training modules and training programs. And it's the same thing with marketing.

Tai (22:21):

What are all the questions that your audience needs to know? And of course, you're going to base that on the customer, you know, life cycle, right? That's a whole nother term that your audience might be familiar with. If not, make sure you take a look at that, what is your customer's life cycle? And then figure out what questions they have along the way, and then just write content that answers those questions and then sprinkle in your stories, right? Stories about you and your, you know, personally, it doesn't have to be super personal, but you want to give people some personality so that they know who to connect with. Then sprinkle in some testimonials and social proof and then sprinkle in some fun stuff. With that, you're going to have a bevy. You're going to have so much, so many ideas that you can use for your email marketing. You're going to be blown away, just sit down and brainstorm using those four things, get the questions that your audience has, get the stories that you want to tell about you to be personable, some social proof, and testimonials. And then just some fun, entertaining things. And you'll be fine.

Ben (23:17):

Yeah. Sprinkle that all into the success do if you will, right? It's all in there. All part of it. And you know, you talked a bit about like email automation and setting all up those funnels and stuff, and I'm sure, you know, that saves your team a ton of time and it also saves your clients a ton of time. But what are some other ways that you yourself stay organized and any productivity hacks that you know, you want to share?

Tai (23:43):

Yeah. My biggest productivity hack was hiring an operations manager.

Ben (23:46):

Delegation, yes!

Tai (23:48):

Honestly, that was, oh my gosh. Yes. Because you know, no, we cannot do it all. So that's been one of the biggest ways and that's why we do what we do. Because my clients need to hire out because they don't have the bandwidth. We say no time, no tech, no team, no problem. Right? So that's one of the things. Some of the other things that we've done, that I've done that, you know, stay organized and make sure we're documenting things with standard operating procedures or SOPs. And even in our coaching program, we have a coaching program called the Liberated CEO, right? Where we actually teach people how to automate things so they can have more freedom, but we give them an SOP every single month. So now it's not just, oh I'll do this when I feel like it, or when I remember to.

Tai (24:30):

It's okay, month one, here's what you need to do, right? Week two, here's what you need to do. But getting those things standardized makes it easier for you to implement them, but it also makes it easier for you to hand off to someone else because it's documented. Another small thing if you're just starting out is that you want to get into the habit of automating your social media, right? So posting on different platforms. Something that can automate it and post it for you. And then you go back and you work on the relationship piece, but have something that automates your content so that it's out there. You're visible. People are able to find you and see you. And that's something that will save you a lot of time.

Ben (25:10):

Yeah. I think the documentation for delegation can't be understated because, you know, having the plan of when you're bringing somebody on, this is what you need to do, and this is how it's going to be measured. And it's really cool that you offer that to your clients of saying, you know, this is the roadmap. Step one, you're doing this. Step two, you're doing that. And the piece was social media. I think, you know, you can't be everywhere at once. So having some sort of mechanism to broadcast those messages. And I love how you say, then you can own the relationship and then, you know, comment and be able to be involved once the posts are all out there. That's really, really awesome. So what's next for you? What are you excited about?

Tai (25:46):

Wow. Oh goodness. I'm excited about growth. So somehow I've managed to get myself enrolled into this Goldman Sachs 10,000 Small Businesses program. And oh my gosh. It's amazing. It's a lot of work. Probably the most work I've ever done actually on my business, but we're just talking about growth and it keeps saying grow bigger and have this big idea. And so I'm really excited now about being able to expand beyond the work that we do with coaches and consultants and looking at some new partnerships to dive into a new industry, delivering the same kind of services. And so when you think about the kind of growth, you know, I'm like, "Oh, let me get to like, you know, a $50,000 a month." And they were like, "But you can go bigger." And I'm like, "Really?" Yeah. And so now it's got us taking, like we just did.

Tai (26:30):

And I'm talking about this because we just started projections for the next five years. And so it's, okay, what do we need to do to build this business to a $5 million business in the next five years? Ben, I started out my career as an AmeriCorps worker and a school teacher. I never would have thought I would be sitting here thinking about, okay, this is how we can grow our business to $5 million a year. What? I never would have thought that was anything that I would be thinking about. So I'm excited about that because it's a journey, right? It's full of mistakes I'm going to make. It's full of things I'm going to learn. It's full of people I'm going to connect to and it's full of opportunities to serve more people. And I just can't wait to see how we make it happen.

Ben (27:10):

Yeah. That kind of gives you that tingly feeling of what a possibility could be. And you're like, this is where we're starting out now and tying back in for that negative self-doubt. Just squash that and just focus on where that's going to be with that gratitude. Like you, it's already happened. Right? That's awesome. So where can folks go to learn a little bit more about everything that you're working on?

Tai (27:33):

Oh yeah. So our website is You can find us there and I'm also on Facebook and Instagram at Tai Goodwin. You can look me up there and we've got a lot of activity, a lot of visibility there, and we're also on LinkedIn. We've got a presence there as well. So Tai Goodwin, Google me, you'll find a whole bunch of stuff. Hopefully, you won't find that picture I mentioned in the beginning. Right? But you'll find a whole bunch of stuff like articles and all that kind of good stuff. And then otherwise just visit

Ben (28:04):

Yeah. We'll be sure to put that in the show notes and on the blog post to really promote you because it's exciting to see, you know, that you've built up this business and you're only just beginning to scale and grow. So it's awesome. Awesome to see. And you're empowering women entrepreneurs every day and it's really great. So Tai, thanks so much for your time today. It was really great to catch up with you. Hope you have a good rest of your day and you stay cool down there in Tampa.

Tai (28:31):

Thank you, Ben. It was such a pleasure to reconnect with you and I can't wait to share this with your audience.

Ben (28:37):

All right. Great, Tai, have a good one.

Ben (28:40):

Thank you for listening to Get More Done. Be sure to subscribe wherever you get your podcasts. If you or someone you know would like to be on the show, you can visit, reach out to us on Twitter @YouCanBookMe or visit us on the forum, I'll catch you on the next episode. Cheers.

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