Inbox Tamed, Time Reclaimed: 10 Years of Booking Without Borders

You should use YouCanBookMe because it’s the best tool in the world for online scheduling.”

- Alex Falcon Huerta

Alex Falcon Huerta, FCCA, is the founder of Soaring Falcon—a multi-award-winning firm helping tech startups, global businesses, and accountants scale smarter. From multi-entity support to automation strategy, her team delivers expert guidance, tailored solutions, and hands-on support across borders and industries.

From day one, Alex built her business to be fully digital. She designed it for travel, flexibility, and remote work, long before it became the norm.

One of the prime things about setting up Soaring Falcon back in the day was just making sure I used all the right technology at the beginning because ultimately I wanted to travel and have it all online."

That mindset has shaped every tool she’s adopted, including YouCanBookMe, an appointment scheduling software for accountants. What started as a simple way to manage client calls is now an essential part of her daily operations. YouCanBookMe helps Alex stay in control of her calendar, reduce inbox clutter, and deliver a professional, friction-free experience for anyone booking with Soaring Falcon, no matter the time zone.

Why YouCanBookMe: Alex’s story

The challenge

As Soaring Falcon’s client base expanded, particularly with international companies, scheduling quickly became a daily bottleneck. Coordinating calls across time zones turned her inbox into a stream of back-and-forth emails just to confirm an appointment.

Balancing this while also managing different levels of urgency and clients, especially during intense periods like the COVID-19 pandemic, made manual scheduling unpredictable and unsustainable. Alex needed a way to reduce friction and protect her availability, while keeping her calendar running smoothly.

During COVID, it was probably one of the toughest times that most accountants went through… most people were desperate to try and phone in. And we had to really prioritize, you know, who to speak to and when to speak to them."

The solution

The fix was simple: YouCanBookMe. And this May, the team celebrated 10 years of seamless scheduling with our tool! 🎉

If I didn't have the YouCanBookMe link, I probably would have been really overwhelmed with the amount of calls that I was receiving. So it was definitely like a lifesaver during COVID."

- Alex Falcon Huerta

Without a reliable system, the volume of meeting requests would have been unmanageable for Alex’s team and disruptive to the service that clients rely on.

To stay in control, Alex uses multiple booking links to adjust availability:

I have an overall one, and then I give my clients a separate link,so there’s more availability for my clients. Having that separation between my existing clients, compared to somebody who doesn’t know me.”

That separation helps her prioritize ongoing clients while making space for new leads, without overloading her calendar. She also uses premium features like booking approvals to manage her time, SMS reminders to reduce no-shows, and the Zapier integration to connect YouCanBookMe with her broader tech stack.

Accounting moves fast. Your scheduling should too.

Skip the emails, avoid time-zone confusion, and keep your day running smoothly. YouCanBookMe makes scheduling simple, smart, and seamless.

The outcome

Today, YouCanBookMe is a seamless part of Alex’s day-to-day. It runs quietly in the background, making sure scheduling is no longer a source of stress or distraction. Instead, it saves her hours each week, improves the client experience, and removes the mental load of managing meetings manually.

With multiple booking pages tailored to different audiences, her calendar stays organized and her priorities clear. And with automatic time zone detection, she can travel freely and support clients worldwide, without worrying about mix-ups, scheduling conflicts, or missed calls.

What I love about it is that I am actually in control of my diary."

- Alex Falcon Huerta

Even as her firm grows and demand increases, YouCanBookMe helps her maintain the clarity and control her business was built on.

Deep dive into Alex’s booking page

Alex's booking page

Click the link, and you’re welcomed by a professional, branded booking page, complete with Soaring Falcon’s logo and a custom background.

From there, you can choose what appointment you need and then whether to meet with Alex directly, or book time with someone on her team. The appointment types are clearly labelled, so whether you’re an existing client or a new lead, it’s easy to find the right one.

Once you’ve selected your session, you’ll see Alex’s real-time availability. Just choose a date and time that works, enter a few quick details, and you’re all set!

It’s clean, clear, and professional—no back-and-forth emails, no guesswork. Just smart scheduling that aligns your time and theirs.

✨ Bonus ✨ Learn from the pros—Alex's top business advice

Start with the numbers, before you hire a team.

Alex’s advice? Build your foundation first. Hiring without solid systems in place—especially around finances—can lead to inefficiency and costly mistakes. Understanding your numbers and using the right tools early on will save time, money, and stress down the line.

Implement technology before implementing people because that’s going to help you save a lot of money."

Even now, she encourages founders to learn the financial basics themselves so they can make more informed decisions—whether they outsource or not.

Understand your finances… Learn the basics of what profit and loss is and what your bottom line is. And even the balance sheet.”

And when the numbers get more complex?

Use advisors to make sure that’s implemented correctly and accurately so you’re not ending up with disastrous data that you can’t rely on.”

Running global, working smart

Alex built Soaring Falcon on smart systems, digital tools, and remote-first thinking. She’s helped clients launch in new markets, scale across continents, and navigate complex tax systems—all from a 100% cloud-based setup.

YouCanBookMe has been part of that journey from early on. It improves scheduling, reduces admin, and helps her protect the most valuable resource of all: time.

Ready to simplify scheduling and stay in control of your calendar?

👉 Get started with YouCanBookMe for free