A chatbot helps you keep the conversation open with prospective clients and web visitors 24/7. A social media chatbot will:
- Answer questions and complaints
- Direct people to specific support teams
- Customize interactions with prospects
- Keep people interested through prompt replies
You should also implement a web visitor chatbot on your website. This chatbot assumes that everyone who reaches your website is a qualified lead, taking people through the preliminary stages of your sales funnel.
The point is asking the right first question.
Let’s take the example of an eyeglass website.
A pop-up saying “What can we help you with today?” is too generic.
By contrast, a pop-up saying: “Hi, my name is Adam. Do you want to find out which eyeglass shape complements your face the best?” can hook more prospects.
As you can see, this chatbot should be specific and offer customized replies/options to your prospects.
Remember that chatbot messages have:
- 80% open rates
- 15-60% click-through rates
By contrast, emails have open rates below 25% open rate and only 4% click-through rates.
Thus, a chatbot personalizes the interaction with your prospects, engages them, and leads them down the sales funnel.
4. Online directories
Online directories have large customer bases. Most importantly, though, someone who finds your company in an online directory and then gets in touch with you has more chances of converting than someone who randomly clicks on your website on Google.
That’s because online directories are more professional than search engines.
So, getting your name and company description in a few relevant online directories ensures seamless conversions with minimal effort.
5. Social proof
According to user-generated content statistics, 93.4% of people read reviews before buying from a company for the first time. Also, 90% of people make purchase decisions based on UGC at one point or another. Thus, user-generated content can increase your sales without much effort.
However, you will need to make that UGC visible for everyone to see:
- Encourage people to use specific hashtags when sharing posts about your brand.
- Repost UGC on your website and social media.
- Include UGC in your marketing emails.
You can also incentivize potential leads to post about your products/company at least once in a while. These incentives can be specific rewards, discounts, and prizes within certain competitions. However, recognition, inclusion, and other social motivators provide even more substantial reasons for people to create content about your brand long-term.
Besides, this category of incentives doesn’t cost anything and is the cornerstone of customer loyalty.
6. Content creation
Relevant content can attract more leads and generate more sales. However, you have to publish the right content on the right channels.
That also boils down to knowing your audience.
For instance, you can increase sales of your face fitness course by publishing 10-30-second face Yoga videos on Instagram. Alternatively, you can sell your software solutions to more companies if your website has downloadable infographics and case studies.
Or, if you want to take a more active role in your content marketing, you can use webinar software to host a weekly or monthly webinar full of educational value.
Interested prospects may search for specific statistics or tools and thus reach your website. If your content is authoritative, you can hook these prospects.
By contrast, publishing your case studies with relevant infographics takes a minimal amount of work.
Wrap-up: building your lead generation strategy
If you want to generate more sales leads on autopilot, you must focus on the right pool of customers and automate as many interactions as possible. However, this automation shouldn’t feel forced or robotic; it should be customized, relevant, and engaging so that you can convince more of those potential leads.
Thus, whenever you think about including a new tool or strategy in your marketing campaign, look at it through your prospects’ eyes.