How This Virtual Stylist Empowers Black Women Worldwide with Scheduling Software for Retail

“When you meet a high-powered person, they’re already on the fence about you selling them something. YouCanBookMe makes you look so professional and put-together, and my clients love it.”

- Tiara Mosley 

For Tiara Mosley, personal style is more than just fashion—it’s a form of empowerment. As the virtual personal stylist known as Stylish on Purpose, she helps Black women curate wardrobes that reflect their best selves, allowing them to show up in the world with confidence, authenticity, and purpose.

Her journey into styling wasn’t just about clothes; it was about disrupting traditional success paths and creating a space where Black women could embrace luxury, self-love, and their God-given beauty—without compromise.

Over the years, she’s built a dedicated community, collaborated with major brands like YOOX Net-a-Porter Group and L’Oréal, and used her platform to spotlight Black-owned businesses and advocate for meaningful change.

Now, with the launch of her newsletter, The Clothoisseur, Tiara is expanding her mission—offering a space for women navigating career growth and entrepreneurship. But as her platform grows, so does the demand on her time. Between styling clients, creating content, managing a community, and running a business, keeping up with everything was a challenge.

That’s where YouCanBookMe’s retail scheduling software comes in.

Why YouCanBookMe: Tiara’s story

The challenge

Tiara operates a completely virtual styling business, which comes with a unique set of challenges. With over 10 years of experience in fashion, finding the right pieces for her clients is second nature.

But running a business online means managing her schedule, handling client outreach, creating content, and taking bookings—all on her own.

Without an efficient system, she spent way too much time on manual scheduling, back-and-forth emails, and administrative work, limiting her ability to focus on styling and growing her brand. 

Tired of manual scheduling? Same.

Take control of your time with YouCanBookMe—we help you stay organized and efficient so you can focus on wowing your clients.

The solution

A scheduling tool was the clear solution, and after some research, Tiara landed on YouCanBookMe because it offered the customization, automation, and professional polish she needed to scale her business. 

With YouCanBookMe, Tiara can:

• Embed her booking page directly into her website for a seamless user experience.
• Share her booking link effortlessly across social media and email, making it easy for potential clients to book.
• Use the Chrome plugin to generate scheduling links during organic conversations quickly.
• Implement automated notifications to stay on top of client communications and reduce no-shows.
• Customize appointment types to cater to different client needs, ensuring an efficient workflow.
• Manage clients across time zones without the hassle of manual coordination.
• Integrate Stripe for secure, hassle-free "Pay Now" service bookings.

The outcome

With scheduling automated, she now focuses her full energy on helping Black women refine their style, build confidence, and advance their careers.

The impact has been game-changing:

• Seamless scheduling across time zones: Tiara works with clients worldwide, and YouCanBookMe makes it easy for them to book without the hassle of time zone confusion or endless back-and-forth emails. 
• More efficient operations: With her bookings running on autopilot, Tiara can spend less time coordinating schedules and more time focusing on her clients and content.

“My women are busy professionals—they’re in meetings and booking Zooms all day. YouCanBookMe makes scheduling easy, so they don’t have to think about it.” – Tiara Mosley

• Increased accessibility for clients: Clients can book Tiara’s services anytime, at their convenience, which has made consultations easier to secure.
• A system that others trust: It’s not just her clients who love YouCanBookMe. After seeing how easy and efficient her process was, one of Tiara’s colleagues signed up for YouCanBookMe, too! 

Deep dive into Tiara’s booking page

Stylish on Purpose 

Tiara’s booking page is functional, stylish, and a great example of an incredible page. Here's what she does right: 

• Custom branding: Tiara incorporates a sleek background image and footer that align with her brand’s aesthetic, giving her booking page a polished, high-end feel.
• Personal touch: Her bio, profile photo, and friendly greeting ("Hey Darlin!") create a welcoming experience for clients, making booking feel personal and approachable.
• Easy contact options: A footer link directs potential clients to her email, ensuring they can reach out with any styling questions before or after booking.
• Effortless scheduling with overlay availability: The overlay availability feature allows clients to easily compare their schedules with Tiara’s, reducing back-and-forth coordination.
• Brand consistency: She uses her brand colors and logo throughout the booking page, reinforcing her professional and stylish image.
• Appointment clarity: Clients know exactly what they’re signing up for, with a clear 30-minute time listed up front.

✨ Bonus ✨ Learn from the pros—Tiara’s top business advice

After 10+ years in the fashion industry, Tiara has learned that success isn’t about knowing everything—it’s about having the confidence to take action. Her mom always told her, "It's better to be confident than certain," and Tiara has taken that advice to heart in both life and business.

"You're never going to know everything, but you have to just go. That’s when you learn. And then you'll know what you need to know for you." – Tiara Mosley

This mindset has fueled her journey, helping her grow her business with resilience and confidence.

She also values the power of long-term relationships:

"I love building long-term relationships with my girls. I want them to feel supported in their style journey, and I want to be their go-to resource." - Tiara Mosley

For entrepreneurs—especially those running virtual businesses—Tiara encourages embracing tools that make client interactions seamless, professional, and stress-free.

Retail scheduling has never been simpler

Tiara’s story shows that the right tools don’t just save time—they help your business grow. With a smart scheduling tool, you can automate bookings, reduce no-shows, and create a seamless client experience.

Whether you're styling clients, managing a boutique, or running a retail brand, streamlining your scheduling lets you focus on what truly matters: your craft, your customers, and your success.

✨ Ready to schedule smarter? Try YouCanBookMe’s scheduling software for retail for free today! Sign up now—free forever!