Hitting 90% Client Conversion: Lessons from a Successful Tattoo Artist

Meet Daniele Lugli, a Brazilian tattoo artist based in Melbourne, Australia, who creates stunning botanical and nature-inspired tattoos. What started as a hobby in botanical illustration quickly transformed into a career when Daniele realized she could bring her artwork to life and give it lasting, personal meaning.

Daniele’s favorite part of tattooing? Helping people feel confident in their own skin. For her, it’s not just about the tattoos—it’s about the connection she builds with each client, something no sketchbook or blank canvas could ever replace.

Curious about how Daniele turns inquiries into appointments? Let’s take a look at how she uses her go-to tattoo scheduling app, YouCanBookMe, to keep her ink and bookings flowing smoothly.

Why are bookings important to Daniele?

In an appointment-based industry like tattooing, client bookings are the backbone of your business. Knowing who your clients are, when they're coming in, and what designs you'll be working on is essential—it’s the foundation that helps you stay organized and deliver a great client experience.

For Daniele, managing client bookings isn’t just a necessity; it’s also the one part of her work she can optimize: 

Offload the admin work on us

Stop spending time on scheduling. Let YouCanBookMe automate the booking process from start to finish.

How Daniele reached a 90% client conversion rate

When Daniele first started, she managed bookings through Instagram messages—and it was exhausting. “I spent so much time and energy replying to people on Instagram, when those people were usually just coming across my work for the first time,” she explains.

“They weren't really sure what they wanted as a tattoo, or they were just shopping for price, or they were not willing to wait weeks for an appointment.”

To save her time and peace of mind, she switched to a mailing list system. Now, clients subscribe to her mailing list to get access to her booking form. From there, they see all the details upfront: her pricing, her specialties, and how the process works. Only serious clients fill out the form, and it’s been a game-changer.

Daniele opens her tattoo booking app page for new clients every three months:

Once she made the switch, her client conversion rates sky-rocketed: “90% of those messages convert into actual bookings and tattoos,” she says.

So, what does her booking page actually look like?

A deep dive into Daniele’s booking page

Daniele’s booking page includes:

• 15 different appointment types— including a consultation, touch-up, and tattoo sessions ranging from 1 hour to a full day
• Her logo and brand colors

• A footer with contact info in case of any questions
• Disclaimer that her booking page is exclusively for clients who have been in contact via email, and that sessions require both a deposit and meeting confirmation
• A booking form with a mandatory checkbox confirming the booker is 18 or over 👇

✨ Bonus ✨ Learn from the pros—Daniele’s top business advice

1. Email works better than social media

Daniele Lugli isn’t afraid to go against the grain when it comes to running her business. While most people focus heavily on social media, she’s found that email is a much better way to stay in touch with her clients. 

Her email list keeps everything centralized and gives her full control over client communication—no algorithms involved. Plus, it helps her avoid the constant pressure to churn out social media content. 

2. Saying “no” to say “yes” to the right clients

One of Daniele’s most significant decisions was to solely take on projects that align with her expertise and artistic vision. “If the client waited weeks or months to try to get a booking with me, I'll do my best to say yes to the request,” she says. “But I will say no if I think another tattoo artist will do a better job.” 

This commitment to quality means she only takes on projects that truly fit with both her experience and niche. And while it’s tough to turn people away, she knows that lead qualification is the right call to ensure every client gets the best possible tattoo, especially since Daniele gets most of her clients from referrals and word of mouth.

Tattooing without the (scheduling) pain

Daniele Lugli’s thoughtful approach to her business has made all the difference. By being intentional with her bookings and focusing on clients who truly value her work, she’s created a business that not only runs smoothly but also feels genuinely rewarding.

Making the process easier for both herself and her clients has been key to her success. With YouCanBookMe, Daniele takes the stress out of scheduling and focuses on what she loves—creating beautiful tattoos and connecting with her clients. 

Ready to do the same? Try YouCanBookMe for free (no credit card required!) to see the difference it can make. 💃