45,000+ Bookings: How Chris Cote’s Golf Shop Keeps Up with Demand

“YouCanBookMe really helped streamline our bookings. And now we use it for everything.”- Danielle Cote, Store Manager of Chris Cote's Golf Shop

Meet Danielle Cote, store manager at Chris Cote’s Golf Shop—a family-owned business that has grown into Connecticut’s one-stop shop for all things golf. For the past six years, Danielle has been working alongside her family to carry the business forward, with her brother Bryce managing their Southington location. Together, they’re continuing the legacy started by their parents, Chris and Donna, helping golfers of all levels with fittings, lessons, simulators, repairs, and more.

But behind the scenes, scheduling was stuck in the past. Every appointment was logged by hand on paper calendars. The phone rang all day with questions and appointment requests, which meant someone always had to be nearby to pick up. Missing a call could mean missing revenue—and keeping customers happy required constant attention to the phone.

That’s when Chris Cote’s Golf Shop turned to YouCanBookMe—a retail store scheduling software that brought order to the chaos, freeing up staff and giving customers a smoother way to book.

Why YouCanBookMe: Danielle’s story

The challenge

Before YouCanBookMe, every booking at Chris Cote’s Golf Shop was written down by hand. Lessons, fittings, simulator sessions—all of it lived on paper calendars.

“We used to use a paper calendar, and customers weren’t getting reminders, and we didn’t have all the information we needed.”

That system made it difficult to stay on top of a busy schedule. The phone rang constantly with questions and appointment requests, which meant staff had to step away from the shop floor to answer calls.

With customers traveling from across New England—any missed detail was more than just inconvenient. It risked wasted time, lost revenue, and frustrated golfers.

The solution

Switching to YouCanBookMe transformed how Chris Cote’s Golf Shop handles scheduling. What once lived on paper is now fully online and integrated into their website, so customers can find exactly what they want to book—whether it’s a lesson, a tour-level fitting, or indoor golf—and reserve it without ever leaving the site.

“YouCanBookMe really helped streamline our booking. And now we use it for everything. Golf lessons, club fittings, indoor golf.”

Here's a peek at what it would look like if you were to book a fitting service directly from their website:

That requirement quickly ruled out several alternatives and eventually led him to YouCanBookMe.

From there, the process is simple: 

1. Customers browse the site to find exactly what they’d like to book — from tour-level fittings to simulator sessions.
2. They pick the team member they want to work with.
3. They see the embedded booking form, which makes it easy to:
   1. Choose the appointment type that fits their needs.
   2. Share key details, like whether they’re right- or left-handed and the type of driver they’re interested in.

Automated confirmations and reminders take care of the rest, cutting down on missed appointments and ensuring customers arrive on time and ready to go.

🏌️ Drive efficiency in your business

Give your customers an easy way to book—while keeping your team focused on what matters most. With YouCanBookMe, scheduling is as smooth as your swing.

The outcome

Since moving their bookings online with YouCanBookMe, Chris Cote’s Golf Shop has transformed the way they manage demand. What was once a manual, phone-heavy process is now automated from start to finish.

“We use it to book appointments, and it’s really automated everything. We don’t have to take the time to answer the phone for fittings.”

With more than 45,000 appointments booked through YouCanBookMe, they no longer spend their days tied to the phone. Customers enjoy the convenience of booking on their own terms, and everyone shows up prepared with all the information they need, thanks to the custom booking form and reminder notifications.

“If I think about all of these bookings that have been made online and if we had to answer a phone call for every single one of them, I think I would lose my mind.”

The results speak for themselves—less admin, smoother sessions, and a booking experience that matches the level of service golfers expect. It’s why Danielle recommends YouCanBookMe to others in the industry.

“YouCanBookMe has been super helpful. I think it’s a good tool for other businesses. I think it’s easy enough to use.”

Deep dive into Danielle's booking page

Chris Cote’s Golf Shop’s booking page

Every golfer’s needs are different, which is why Chris Cote’s Golf Shop built a booking page that captures the right details to make each appointment personal and efficient.

Each appointment type is listed with a clear price, so customers know exactly what to expect before they arrive. Once a service is selected, the custom booking form gathers the information Danielle’s team needs to prepare in advance. This ensures fittings and lessons are tailored from the start and every session runs smoothly.

The form also includes marketing consent, giving the team permission to keep customers informed about promotions, exclusive events, and more. Paired with a minimalist design and branded image, the booking page delivers a trusted, on-brand experience from the very first click.

✨ Bonus ✨ Learn from the pros—Danielle’s top business advice

For Danielle, great service in retail comes down to one simple rule: treat people the way you’d want to be treated.

“Treat your customer the way you would want to be treated. Say something goes wrong, you want it taken care of right away. You want it, you know, you want it addressed in a quick, respectful, responsible manner.”

It’s a mindset that guides every interaction at Chris Cote’s Golf Shop—from the moment a booking is made to the time a customer leaves the store. By responding quickly, respectfully, and responsibly, Danielle believes businesses can turn even small setbacks into opportunities to build trust and loyalty.

Scheduling that matches the service

For Chris Cote’s Golf Shop, YouCanBookMe has done more than replace paper calendars—it’screated a booking process that feels as professional as the fittings, lessons, and services they deliver every day. By moving scheduling online, the team has automated the busywork, freed staff from constantly answering the phone, and given customers a simple, convenient way to book on their own terms.

With more than 45,000 bookings managed through YouCanBookMe, the system has become essential to running a busy, modern golf business. 

For Danielle, it means that scheduling is no longer a distraction, but a seamless part of the customer journey—supporting both the growth of the business and the reputation her family has built as Connecticut’s go-to golf destination.

👉 Ready to create a smoother booking experience for your own business? Create your free YouCanBookMe account today!