How a Simple Website Embed Transformed Bookings at Jeweler van Dam

I think the user interface is really nice… it’s very easy for the other colleagues to get around it”  
- Jordan Groeneveld

In the Dutch village of Ermelo, Jeweler van Dam has been a trusted name since 1971. Known for its curated collection of watches and jewelry, the store has built its reputation on craftsmanship and personal service. Today, manager Jordan Groeneveld is carrying that tradition forward while also expanding the brand’s reach through Shopify, YouTube, and international sales.

But growth brings complexity. From consultations for engagement rings to watch appointments, Jordan needed a booking system that could keep up with modern customer expectations—while still being simple enough for his colleagues to use every day.

That’s when he discovered YouCanBookMe’s scheduling software for retail. Since adopting it, the team has managed more than 1,500 bookings with ease, giving customers a professional, hassle-free experience while freeing Jordan to focus on growing the business.

Why YouCanBookMe: Jordan's story

The challenge

At Jeweler van Dam, every appointment matters—whether it’s helping a couple choose wedding rings, advising on a watch purchase, or offering an ear-piercing service. But before YouCanBookMe, scheduling relied heavily on colleagues manually updating one another about who had booked what and when.

This constant communication left plenty of room for human error. If someone forgot to pass along the details, a colleague could be caught off guard when a client walked in. With multiple team members handling appointments, the process became harder to manage as the business grew—slowing things down and putting the polished customer experience at risk.

The solution

To cut out miscommunication and avoid human error, Jordan introduced YouCanBookMe across the Van Dam team. Instead of colleagues manually sharing every appointment, bookings now flow straight into Google Calendar—keeping everyone aligned and customers from ever catching staff off guard.

We embed our booking page under a lot of pages. So when people start reading about wedding rings or watches, and they scroll down and they see they can make an appointment right away, so they don’t have to contact us first.” 

By embedding booking options directly into their website, customers can schedule at the exact moment of interest. Whether they’re browsing wedding rings or exploring watches, booking happens in just a few clicks. For the team, it means fewer interruptions, fewer mistakes, and a calendar that updates itself.

The outcome

For Jordan, the biggest shift has been peace of mind. He no longer worries about colleagues being caught off guard or customers arriving without the team prepared. Scheduling now runs quietly in the background, giving staff confidence that every appointment is clear and accounted for.

I think the user interface is really nice… it’s very easy for the other colleagues to get around it, and it’s connected with Google Calendar. So they see bookings in the calendar and also get a message in their email, and will know ‘okay, within 30 minutes somebody will be coming for a specific appointment.’”

Customers benefit just as much. Booking is quick, transparent, and available whenever they’re ready—removing the delays and uncertainty that once came with manual coordination.

For Jordan, the difference is clear: appointments are no longer a source of stress but a natural, seamless part of the customer experience.

Ready to give your customers a seamless booking experience?

From jewelers to retailers and beyond, YouCanBookMe makes it easy for customers to schedule appointments while keeping your team perfectly in sync.

Deep dive into Jordan's booking page

Jordan’s booking page

Jeweler van Dam’s booking page is more than a calendar—it’s a storefront for their services. Every option is laid out clearly, with multiple types of appointments covering all of their offerings, plus the appointment length, so customers know exactly what to expect before they book.

The design matches the brand, with their logo, description, and a custom color background that feels polished and professional. Customers aren’t just choosing a time—they’re stepping into a branded experience that reflects the same care they’ll receive in-store.

Before an appointment is confirmed, a tailored booking form gathers the details the team needs in advance, such as extra information about their visit. This helps Jordan and his colleagues prepare so every client feels personally looked after.

The result is a page that doesn’t just manage appointments, but extends Van Dam’s reputation for precision and service into the online world.

✨ Bonus ✨ Learn from the pros—Jordan’s top business advice

For Jordan Groeneveld, success isn’t about shortcuts—it’s about patience and passion.

What you see online is that everybody wants to get as rich as quickly as possible. But have patience. I think that’s really important. And have a passion for something. Find something you’re really passionate about.”

For Jordan, long days at Van Dam don’t feel like work when they’re driven by a genuine interest in what he does. That’s why his advice to others is simple: passion will keep you going when the hours are long, and patience will ensure your efforts pay off in the long run.

Crafting a seamless experience, online and in-store

For decades, Jeweler van Dam has been known for quality and care. Now, with YouCanBookMe handling over 1,500 appointments, that same level of precision extends to scheduling. Customers can book the moment they’re ready, colleagues are always prepared, and every interaction begins on the right note.

For Jordan, it’s a small change with a big impact: less time spent on logistics, more time spent helping people mark life’s milestones. And for customers, it means that choosing a wedding ring, a watch, or a gift starts with a booking experience that feels just as polished as the jewelry itself.

👉 Start your free YouCanBookMe account today and bring the same clarity to your customer bookings.