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“What made us choose YouCanBookMe first was that it was one of the only softwares that offered a Swedish language, but also had a lot of the functionalities.” - Edward Ernebäck

Meet Edward Ernebäck, co-founder of Värmekoncept—a Swedish company installing high-quality wood-burning stoves in homes across the country. From day one, Edward built the business on a simple promise: to help every customer find the perfect stove for their space, with expert advice, and a personal touch.

But as demand grew, so did the scheduling headaches. Sales visits, consultations, and installations all had to be perfectly timed—and any misstep risked wasted time, missed opportunities, and frustrated customers. Edward knew his team’s time was better spent delivering top-notch service, not juggling calendars.

That’s when YouCanBookMe stepped in—an online booking software for small businesses, bringing a smoother, smarter booking process that works just as well for his team as it does for his customers—all in their native language: Swedish.

Brian's stats

Location

Gothenburg, Sweden

Company size

Small business

Industry

eCommerce

 

YCBM stats

Customer since: February 2017
Lifetime bookings: 1,637

Key features

Customizable reminders

Customizable booking page

Configurable booking form

Key integrations

Google Calendar

Google Conferencing

Zapier


 

Why YouCanBookMe: Edward's story

Edward x Bridget -min

The challenge

As Värmekoncept grew, managing sales visits became harder. Coordinating multiple calendars and keeping customers informed wasted time Edward wanted to spend serving customers.

For Värmekoncept, every customer interaction matters. Choosing and installing a wood-burning stove is a detailed process—one that requires precise measurements, tailored recommendations, and careful coordination between many individuals.

But as consultation requests poured in from across Sweden, Edward’s team found themselves wasting time each day juggling calendars. Availability checks, back-and-forth emails, and scheduling conflicts became a constant drain on their time.

“Sometimes we go half an hour, 40 minutes to a home and if they’ve forgotten the appointment that’s one and a half hours just wasted.”

Edward knew there had to be a better way to handle scheduling and reduce missed appointments, without losing the personal, high-touch experience his company is known for.

The solution

YouCanBookMe’s Swedish language support and automation tools gave Edward’s team a simple way to manage schedules and send essential information in advance. Bookings could be made quickly without hassle, and customers were fully prepared.

Edward’s search led him to YouCanBookMe—a tool that could save time, reduce admin work, and still deliver the personalized service his customers valued.

“What made us choose YouCanBookMe first was that it was one of the only softwares that offered a Swedish language, but also had a lot of the functionalities.” 

That meant his team could work in their preferred language without sacrificing the advanced features they needed.

But they didn’t just use YouCanBookMe as a public booking page. Instead, they set it up as an internal scheduling hub for their sales team.

“We don’t actually show the booking pages to our customers as of right now. We only use it as a tool for our salespeople to effectively be able to see open time slots and help each other book meetings in each other’s calendars.”

With availability clearly visible and bookings just a click away, the team could coordinate faster, cut down on back-and-forth messages between themselves and the customers, and ensure that every consultation was scheduled at the right time with the right team person.

“By giving them the time and information in their calendars automatically…the customers are very much more prepared in the meeting.”

Speak your customer’s language

Whether it’s Swedish or one of our many supported languages, YouCanBookMe makes your booking experience feel familiar and effortless for every booking.

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customizable booking forms for home repair scheduling

The outcome

With a more efficient scheduling system, Värmekoncept reduced not only their admin, but also missed appointments. The team can now focus on delivering exceptional service while customers enjoy a seamless, localized experience.

With YouCanBookMe in place, Edward’s team at Värmekoncept has transformed how they manage their time and resources. This streamlined scheduling process means fewer missed appointments, faster coordination, and more time spent serving customers.

“I don’t think I got any feedback from our customers. But I don’t think that’s a bad thing either because I think the best kind of tech solution is that when it works, it just works, you don’t notice it.”

By giving customers the right information at the right time—and ensuring his sales team always has full visibility of open slots—Edward has built a scheduling process that matches the quality and professionalism of the service Värmekoncept always delivers.

Deep dive into Edward's booking page

Värmekoncept Youcanbookme booking page

Värmekoncept Youcanbookme booking form

Edward's booking page

For Edward, the booking page is built for clarity. Värmekoncept’s logo, a straightforward service description, and brand-matched colors give the team a professional, consistent way to manage appointments.

The Day View display highlights only the most relevant availability, so staff can quickly find open times and confirm bookings without distractions. This keeps scheduling fast and simple, even during busy periods.

Behind the scenes, a custom booking form captures the essential details the sales team needs—like a customer’s address for home visits. With this information gathered upfront, Edward’s team arrives fully prepared, ready to deliver the efficient, personal service that has become their hallmark.

✨ Bonus ✨ Learn from the pros—Edward’s top business advice

Edward’s biggest piece of advice? Put the customer experience at the heart of everything you do.

“Try to do everything that you can to make the customer experience as good as possible… From the sales process, having nice marketing, and good follow-up, to clear communication so customers feel they know what’s happening and can trust you.”

Once you’ve won the business, Edward believes in going above and beyond: 

“Do everything you possibly can to deliver a solution that’s way more than they expected. That way, they’ll be very happy, they’ll recommend you, and you’ll create a loop where more happy customers bring you more business.”

It’s a philosophy that works especially well in what Edward calls an “old school” industry.

“While others stick to the same ways of working, we’ve focused on optimizing every step and making it more enjoyable for the customer—and that’s why a lot of customers choose us.”

From chaos to calm: Scheduling that runs itself

For Edward and the team at Värmekoncept, YouCanBookMe isn’t just a tool—it’s the backbone of their scheduling process. With full Swedish language support, it fits naturally into their workflow and gives customers a localized, seamless booking experience from the very first click.

Every day, the team coordinates availability with shared calendars, books on behalf of customers in seconds, and sends automated confirmations that keep everyone informed—no chasing, no confusion. The result? Fewer scheduling hiccups, more prepared customers, and more time to focus on delivering a flawless experience.

If you want scheduling that works as hard as you do, start your free YouCanBookMe account today and see the difference for yourself.

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