After Trying Every Competitor, Esteban Chose YouCanBookMe—Here's Why

When I decided on using YouCanBookMe, it was a conscious decision. I didn't just pick whichever one showed up. I made accounts on all of them and tried them out and used them. And it was very clear that YouCanBookMe was the right one for me."

- Esteban Pulido

Esteban Pulido is an artist and founder of Los Angeles Print Shop—a studio known for producing meticulous, large-format fine art prints for artists across the country and beyond. With an MFA from the School of the Art Institute of Chicago and an exhibition history that spans Los Angeles to São Paulo, Esteban brings both creative vision and technical mastery to every project.

I make prints for other artists and I treat everything as if it were my own work. I print everything with the same care and caution and time."

What began as a solo endeavor has grown into a thriving studio powered by a small team and rooted in community values. Esteban is intentional about making printmaking accessible for everyone, regardless of their budget. 

With a growing customer base and multiple hats to wear, he needed a tool to take appointment scheduling off his plate, without compromising the thoughtful, high-quality service his studio is known for. Esteban soon found YouCanBookMe, an appointment scheduling software for creative services.

Why YouCanBookMe: Esteban’s story

The challenge

Running the Los Angeles Print Shop comes with many responsibilities—fulfilling print orders, coordinating schedules, managing a team, and maintaining client relationships. Each project demands careful planning and time-mapping across multiple steps, people, and printers. The studio is built for low volume, high-quality output, and even modest increases change the logistics. 

I have to think through how much time will this client work take? And how do I map it out, not just for the week, but for the next three to four weeks?”

At the same time, scheduling appointments with artists is its own source of friction.

A person will email me when they have the time, and then I’ll email when I receive their email, and then have the time to write back. And we would kind of go back and forth like that.”

The more inquiries came in, the harder it became to manage everything manually. What Esteban needed was a way to lighten the logistical load without compromising the high quality experience he’s committed to offering every artist who walks through his door.

The solution

Esteban didn’t jump into the software blindly—he researched, tested, and compared tools before choosing the right one to save time and lighten the mental load of scheduling.

YouCanBookMe was the first automation I added into my business. It was a conscious decision. I didn’t just pick whichever one showed up. I made accounts on all of them and tried them out and used them. And it was very clear that YouCanBookMe was the right one for me.”

What stood out wasn’t just the features—it was the thoughtful design behind them.

It felt like it was very purposeful with the intent of just creating a really solid booking system. And then the way that you all thought about everything made a lot of sense for how I wanted to do things.”

- Esteban Pulido

More recently, Esteban upgraded to the Individual plan for two key reasons: to fine-tune his availability, and to reflect his brand's visual identity more clearly.

Upgrading enabled him to control how far in advance someone can book, which has helped him better manage the shop’s workflow.

I have a clear sense of what’s about to happen. Because I can say no bookings can happen within a certain number of hours.”

And with additional booking page customization options, Esteban can visually communicate what the print shop stands for—setting his business apart from larger competitors and creating a more aligned experience for the artists he supports.

Thoughtful scheduling starts here

YouCanBookMe combines control, customization, and ease—so your scheduling reflects the care you put into your work.

The outcome

For Esteban, the impact of YouCanBookMe goes beyond saved time—it supports the very spirit of what Los Angeles Print Shop stands for.

By giving clients an easy, frictionless way to book a meeting, the tool creates a sense of ease and professionalism from the very first interaction.

The compliments I have gotten are what I was sharing earlier, that they’re just thankful that they can easily make that first step with us without having to decide what they say or write a big email.”

On the backend, Esteban maintains easy control over the shop’s schedule, adjusting availability settings depending on what’s happening in the studio.

And importantly, the system mirrors the kind of thoughtful, intentional experience Esteban wants artists to have when they reach out.

It is frictionless in that there’s not a point where they’re like, 'Oh gosh… I thought I was contacting like a creative printing house, but instead I’m contacting a CPA.'”

With YouCanBookMe, Esteban has built more than a booking flow—he’s crafted a thoughtful first step in the creative process, one that honors his clients’ time, needs, and artistic journey.

Deep dive into Esteban’s booking page

Esteban's booking page

Esteban’s booking page is a reflection of what the Los Angeles Print Shop stands for: clarity, professionalism, and care.

At a glance, visitors see a branded booking experience—his logo, duotone theme, and a short description of the shop set the tone. In the footer, links to the shop’s website and Instagram make it easy for artists to learn more or connect further.

The booking form itself is fully customized. Esteban collects the key information he needs from clients up front, and includes links to his terms and privacy policy, which must be acknowledged before confirming an appointment.

The result is a professional, intentional experience from the very first click—clear, respectful of the artist’s time, and completely aligned with the values of the studio.

✨ Bonus ✨ Learn from the pros—Esteban's top business advice

For Esteban, the most impactful shift in his business didn’t come from a marketing tactic or sales strategy—it came from naming and sharing what was already true about his values.

The most game changer thing was in a way something we were doing the whole time, but didn’t realize that we were… It was just our honesty.”

Los Angeles Print Shop has always offered a pay-what-you-can sliding scale to individual artists. But it wasn’t until the catastrophic fires in LA that Esteban realized the power of communicating that openly. They invited those affected to have their artwork reprinted—free of charge.

It gave a lot of people an opportunity to know what we were about and what we cared about…And that brought in a lot of people that were like, ‘I didn’t even know you existed.’”

The result? Not just more awareness, but the right kind of awareness: artists who aligned with the studio’s values and saw Los Angeles Print Shop as a trusted creative partner.

Esteban is also intentional about where this support goes. The sliding scale is offered to individual artists, not institutions or galleries, because as he says:

The purpose of it is not to create a discount, but to remove an obstacle for a person that might not be able to print otherwise.”

- Esteban Pulido

For other small business owners, Esteban’s approach is a powerful reminder: be transparent about your values, and let them guide how you show up for your community. In doing so, you’ll build strong, long-lasting relationships with your audience.

Let your first impression match the quality of your work

At Los Angeles Print Shop, every detail matters—from the way prints are trimmed to how appointments are booked. For Esteban, scheduling isn’t just about filling a calendar—it’s about creating a seamless, welcoming first step in the creative journey.

With YouCanBookMe, Esteban has built a system that supports both the operational demands of his shop and the values it was founded on. Artists can book time easily, with full clarity on what to expect. Esteban gains back precious hours to focus on client work, team coordination, and the creative process itself.

It’s a setup that honors the pace, precision, and purpose behind every print, while making space for even more meaningful connections.

👉 Sign up for your free account today and turn every booking into a seamless first step towards great work and great relationships.