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I quickly found YouCanBookMe and thought: wow, this works.”
- Stan Fedin, Founder of FITnFIX

In Southeast London, FITnFIX has grown into the kind of plumbing and heating company people remember. Founded by Stan Fedin, the business began with one apprentice-turned-plumber determined to do things differently. After leaving a career in HR, Stan retrained in the trade and built FITnFIX with one clear goal: to offer a level of professionalism and care that customers don’t always expect from local services.

That mindset paid off. From the branded orange uniforms to the way the team communicates with customers, FITnFIX built trust through consistency, reliability, and warm, human service. What started as Stan working alone has grown into a team completing 10–20 jobs a day, with loyal customers returning year after year.

But growth came with a new challenge. Seasonal demand made scheduling unpredictable, emergency jobs disrupted even the best-laid plans, and trying to coordinate bookings while on the job became nearly impossible. Stan found himself juggling calls, texts, and calendars. It wasn’t sustainable, and it wasn’t the experience he wanted customers to have.

That’s why he turned to YouCanBookMe—a home improvement scheduling software that now powers more than 2,200 FITnFIX appointments, giving customers an easy, reliable way to book exactly when they need help.

Stan’s stats

Location

Beckenham, London, UK

Company size

Small business

Industry

Home Improvement - Plumbing & Heating services

YCBM stats

Customer since: 2016

Lifetime bookings: 2,227

# of booking pages: 3

Key features

Customizable booking page

Configurable booking form

Booking page embedding

Key integrations

Zapier

Gmail

Google Meet

Google Calendar

 

Why YouCanBookMe: Stan's story

YouCanBookMe's Kate Reynier chats with customer of the week Stan Fedin

The challenge

In the early days of FITnFIX, Stan handled everything himself—the work, the admin, and the bookings. With demand growing fast and no time to answer calls while on the job, he needed a dependable system that kept his schedule organized and let customers book without waiting.

From the day FITnFIX opened its doors, Stan knew staying organized wasn’t optional. Plumbing and heating work comes with constant demand—boiler services, radiator swaps, tap replacements, electric shower installations—all needing to be scheduled efficiently across a typical day of 10–20 jobs.

And while building the business, Stan wasn’t behind a desk; he was out doing the work himself. Every ringing phone meant stopping mid-task and trying to recall his availability while tools were still in his hands. 

As FITnFIX grew to a team of five, the pressure increased. Everyone needed the right information before heading out: the service type, the address, the context, and more. Any unclear detail meant wasted time or unnecessary follow-up. With multiple jobs happening simultaneously, Stan couldn’t rely on verbal updates or scattered notes—not if he wanted the business to run smoothly and maintain the level of professionalism FITnFIX had become known for.

In short, Stan needed a system solid enough to keep up with a busy team, reliable enough to prevent mistakes, and simple enough for customers to use without ever having to call during working hours. And he needed it now.

The solution

By adopting YouCanBookMe early, Stan gave FITnFIX a reliable, professional way for customers to book without calling. The booking form captures all the key details, and appointments flow straight into Google Calendar—reducing admin, preventing scheduling mix-ups, and keeping the team organized as demand grows.

When FITnFIX was just getting started, Stan knew he needed a booking system that could keep up with a busy, on-the-tools workday. Answering calls between jobs wasn’t sustainable, and relying on texts or handwritten notes left too much room for error. So early on, he began looking for software that would help customers book themselves in—clearly, quickly, and without needing him on the phone.

I quickly found YouCanBookMe and thought: wow, this works.”

Embedding it into the website gave customers a simple way to choose a time to meet and tell FITnFIX exactly what they needed. The custom booking form captures all the essentials—including their address—so the team has everything they need before setting off.

The booking form means we don’t have to text or call them—customers simply fill out all the details I need.”

As the business expanded, the automation behind YouCanBookMe became even more valuable. Bookings flow straight into Google Calendar, giving the team a clear view of their day and removing the manual admin that used to slow things down.

YouCanBookMe created a more professional, reliable experience for customers and gave Stan the organization FITnFIX needed to grow confidently.

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The outcome

Nearly ten years on, YouCanBookMe remains a key part of how FITnFIX runs. Customers can book instantly, the team gets all the details they need upfront, and every appointment syncs to Google Calendar—helping the business stay organized through busy seasons and steady demand.

When Stan added YouCanBookMe to FITnFIX nearly a decade ago, he was one of the first in his local industry to offer online booking. While many tradespeople still relied on voicemail and handwritten diaries, he was already giving customers the convenience of choosing a time for themselves.

That early decision set the tone for how FITnFIX operates today. Customers can book instantly, provide all the details upfront, and trust that the team will arrive fully prepared. For Stan, it means fewer interruptions on the job and a day that runs more smoothly.

Since every appointment syncs directly into Google Calendar, the whole team stays aligned—no double bookings, no mix-ups, no chasing clients for missing information. It’s a straightforward process that supports the high standard of service the business is known for.

And after handling more than 2,200 bookings through the system, one thing has been consistent: YouCanBookMe continues to deliver exactly what FITnFIX needs.

I’ve tried different booking software but I never switched. YouCanBookMe stuck because it does so well.”

For Stan, it’s become a quiet but essential part of the business—helping the team stay coordinated while giving customers a simple, dependable way to book whenever they need help.

Deep dive into Stan's booking page

FITnFIX's multiple appointment types YouCanBookMe
FITnFIX's booking page YouCanBookMe
FITnFix's embedded booking form
FITnFix's embedded youcanbookme pages

Stan's booking pages

Stan’s booking flow starts right on the FITnFIX website, where customers choose exactly what they need—plumbing or heating—before being taken to a dedicated page with an embedded booking page that matches the brand’s look and feel.

From there, everything is laid out with total clarity. Each service appears as a separate appointment type, complete with price, duration, and a short description. Whether someone needs a boiler service, a tap replacement, or help with an electric shower, they know exactly what they’re booking.

After choosing a service and picking a time, customers fill out a custom booking form designed to give FITnFIX the details they need to arrive prepared. The form captures practical essentials like the customer’s address and a brief description of the job, along with helpful checkboxes—including the option to be contacted if an earlier appointment opens up, and a simple agreement to FITnFIX’s terms and conditions.

The result is a booking experience that’s simple for customers, structured for the business, and built to keep every job running smoothly from the very first step.

 

✨ Bonus ✨ Learn from the pros—Stan’s top business advice

When asked what guidance he’d give to others running a service-based business, Stan doesn’t hesitate. His focus is simple: don’t underestimate the value of charging properly and getting help when you need it.

Double your prices. I started off working for next to nothing, and it’s not sustainable.”

For Stan, undercharging does far more harm than good. It leads to burnout and makes it harder to deliver the quality customers expect. He encourages others to value their time and expertise from the start.

His other lesson comes from experience—trying to do everything alone isn’t practical.

Get more help. Stop trying to do everything yourself.”

To Stan, building a solid business isn’t just about technical skill. It’s about creating systems, asking for support, and making decisions that allow the business to grow without tearing you in two.

The right tool behind a reliable service

For a business like FITnFIX, trust isn’t built through advertising—it’s built through the everyday moments that make customers feel taken care of. And behind those moments is a system that keeps everything moving.

By putting YouCanBookMe in place early, Stan gave his customers something rare in the plumbing and heating world: clarity, convenience, and confidence from the very first interaction.

Nearly ten years later, that decision continues to pay off. More than 2,200 bookings have come through a process that’s effortless for customers and dependable for the team. No missed calls, no scattered notes, no scrambling to piece together a day’s schedule—just a steady flow of jobs that start with a seamless booking.

It’s the kind of quiet efficiency that frees a business to grow on its own terms.

If you want your customers to book just as easily—and your team to work with the same confidence—YouCanBookMe can help you get there. Start your free account today and see how much smoother your days can run.

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