How AP Lawyers Streamlined 500+ Legal Consultations with YCBM

“You guys have just created so many efficiencies within our business.” 

- Angela Princewell

Meet Angela Princewill, the founder and driving force behind AP Lawyers—a family law firm making waves with its innovative approach to client care and forward-thinking use of technology.

With a deep commitment to helping families navigate the complexities of family law, Angela has built a reputation for compassion, expertise, and unwavering client focus. Since launching AP Lawyers in 2014, she’s grown it into a respected, award-winning practice—recognized as the top family law firm in Durham Region for ten consecutive years.

But as demand for the firm’s services grew, Angela faced a familiar challenge: how to balance efficient scheduling with the personalized, human-centered service her clients deserve.

That's where YouCanBookMe came in—an appointment scheduling software for lawyers that revolutionized the way AP Lawyers manages client consultations—reducing admin, improving the client experience, and giving Angela’s team more time to do what they do best: deliver exceptional legal services to those in need.

Why YouCanBookMe: Angela’s story

The challenge

As a family law firm, AP Lawyers works with clients navigating some of the most emotionally complex moments of their lives. The stakes are high, and every interaction demands compassion, clarity, and expertise.

As the firm grew, so did the volume of consultation requests. Each inquiry mattered—but juggling phone calls, emails, and back-and-forth scheduling was putting pressure on Angela’s team. At one point, they had two full-time receptionists just to manage the demand—fielding calls and walk-ins from prospective clients.

But with many inquiries coming in after hours—and receptionists having to balance the calendars of multiple team members—some clients had to wait to find out availability, which Angela wasn’t a fan of.

“I wanted them to be able to book that without necessarily having to wait the next day to talk to a receptionist.”

She set out to find a better solution—one that would reduce admin, speed up scheduling, and improve the experience for every potential client.

The solution

Angela’s search for a better way led her to YouCanBookMe—an intuitive scheduling tool for lawyers that could take the pressure off her team and give clients the flexibility they needed.

With their booking page, clients can view a full list of services, choose the option that suits them best, and book a time that works—all without needing to call or wait for office hours.

“It was just so simple—the ease of use. We could put out all of our list of services so our clients could see exactly the options they wanted. And it was just so easy and seamless.”

But beyond ease of booking, Angela and her team use YouCanBookMe to fully prepare clients before their appointments. Meeting follow-up emails are automatically sent out with important next steps—saving her team from having to chase down paperwork.

“You guys send the follow-up emails to the clients for us. The email includes what we want from our clients. We need ID, so we tell them, this is how we want you to send us the ID.”

Plus, with integrated payments, AP Lawyers ensures each appointment is confirmed and secured.

“…and then they actually pay on YouCanBookMe. We’re getting paid. Their appointment is secured.”

 

The result? A more organized front office, fewer delays, and a smoother experience for every client—no matter when they book.

Ready to simplify scheduling at your law firm?

Whether you’re a solo practitioner or managing a growing legal team, YouCanBookMe helps you reduce admin, boost efficiency, and offer clients the convenience they expect.

The outcome

Since implementing YouCanBookMe, AP Lawyers have reduced their receptionist team from two to one—cutting down on administrative workload and giving the team more time to focus on what matters most: supporting clients through some of life’s most challenging moments.

“We used to have two receptionists at one point because clients would come into the office and then one person is trying to answer the phone and another is trying to take, you know, their documents… Now we just cut all of that out.”

The shift to online scheduling didn’t just ease the burden on reception—it allowed AP Lawyers to operate more efficiently, making it easier to collect payments and the necessary documents upfront, while giving clients a flexible way to book on their own time.

“It’s just the little things that you don’t realize how much time they take… They’re able to just reschedule their appointment within YouCanBookMe. So you guys have just created so many efficiencies within our business.”

With YouCanBookMe, AP Lawyers has built a scheduling system that matches the quality of care they’re known for—efficient, flexible, and client-first.

Deep dive into Angela's booking page

Angela’s booking page

From the moment you land on the booking page, you’re met with the firm’s distinctive branding—complete with a custom color and logo that reinforce instant recognition. Angela also uses the footer space to link directly to their website, giving clients an easy path to learn more.

Multiple appointment types outline the firm’s services, each clearly labeled with a detailed description so clients can choose the right option—whether it’s an initial consultation or independent legal advice.

What truly sets the page apart is its personal touch. After selecting a service, clients can choose their preferred team member, with headshots and names included to help them feel more at ease about who they’ll be meeting. A customized booking form confirms whether they’d like the  meeting to be held via Zoom, helping the team save time on how to approach this appointment.

The result? A booking experience that’s clear, branded, and built for client confidence from the start.

✨ Bonus ✨ Learn from the pros—Angela's top business advice

Angela’s biggest lesson? Be kind to yourself—and see your business as a work in progress.

“It’s a practice. Just never stop learning, never stop growing.”

When Angela first started AP Lawyers, she often questioned if she was doing everything right. But a mentor’s advice helped shift her mindset: treat your business like a practice. That means embracing growth, staying curious, and knowing things won’t be perfect from day one.

It’s advice she now shares with others starting their own firms—reminding them that confidence comes with time, and clarity comes from experience.

“You’re going to learn everything, and then things will change and you’re going to add things on. Just look at it from that way—that you’re practicing and you’re trying to be better every day. And one day things will just kind of come together.”

One simple change. Big growth results.

Angela Princewill didn’t just adopt new software—she redefined how her law firm operates. With YouCanBookMe, AP Lawyers removed bottlenecks, freed up staff, and empowered clients to book appointments on their terms.

More than 500 appointments later, Angela and her team have created a scheduling experience that’s as efficient and client-focused as their legal services.

If your firm is growing—or if you’re simply tired of the back-and-forths—Angela’s story is proof: a smoother system is just one tool away. Get started with a free account on YouCanBookMe today.